Ride FRSH Shark Tank Update

Ride FRSH Shark Tank Pitch

Donovan Brown and Trey Brown appeared on Shark Tank Season 14, Episode 7, which aired on November 18, 2022, with Subscription based car air freshener business.

Ride FRSH is listed in the Travel Auto category. In plain terms, the business is described as Subscription based car air freshener business.

Ride FRSH asked the Sharks for $200,000 for 5%, implying a valuation of about $4 million.

On the show, Ride FRSH made a listed deal with Barbara Corcoran for $200,000 for 20% contingent on them closing the autozone deal.

If treated as straight equity, the listed deal works out to about $1 million implied valuation, down from the original $4 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Ride FRSH After Shark Tank

Ride FRSH accepted Barbara Corcoran's offer contingent on closing the AutoZone deal, but later updates did not verify a closed Barbara deal or a completed AutoZone rollout. (FRSH Shark Tank Update

The business had already proved demand before the Tank with $1.1 million in sales, 10,000 subscribers, and NBA-licensed air fresheners; the pitch was really about moving from direct-to-consumer into larger retail. (FRSH Shark Tank Update

Ride FRSH remains active through its own storefront, selling scented car air fresheners, licensed designs, and subscription-style bundles. (FRSH Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches