Gatsby Chocolate Shark Tank Update

Gatsby Chocolate Shark Tank Pitch

Ryan and Doug Bouton appeared on Shark Tank Season 15, Episode 1, which aired on September 29, 2023, with Chocolate brand with less sugar and calories.

Gatsby Chocolate is listed in the Food Beverage category. In plain terms, the business is described as Chocolate brand with less sugar and calories.

Gatsby Chocolate asked the Sharks for $500,000 for 5% equity, implying a valuation of about $10 million.

On the show, Gatsby Chocolate made a listed deal with Mark Cuban and Lori Greiner for $250,000 for 20% stake, plus $250,000 loan for 6% interest. The stake will increase to 30% when sales hit $10 million and will increase again to 40% when sales hit $50 million.

If treated as straight equity, the listed deal works out to about $1.3 million implied valuation, down from the original $10 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Gatsby Chocolate After Shark Tank

Gatsby Chocolate accepted an on-air deal for $250,000 for 20% plus a $250,000 loan at 6% interest, with additional equity triggers tied to future sales milestones. As of the later update, that deal had not closed after filming. (Gatsby Chocolate Shark Tank Update – Shark Tank Season 15

As of May 2024, the deal with Mark and Lori has not closed. (Gatsby Chocolate Shark Tank Update – Shark Tank Season 15

By 2025, Gatsby Chocolate showed warning signs: the brand website was offline, and remaining bars appeared to be available only through limited Walmart and Amazon inventory. (Gatsby Chocolate Shark Tank Update – Shark Tank Season 15

The estimated net worth of Gatsby Chocolate is between $3.5 million and $5 million as of 2025. (Gatsby Chocolate Shark Tank Update – Shark Tank Season 15

The later update still listed the Mark Cuban and Lori Greiner deal as unfinished in 2025. (Gatsby Chocolate Shark Tank Update – Shark Tank Season 15

Sources

Sources used for this page: sharktankblog.com