Shark Tank Pitch

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Poplight Shark Tank Update

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Pitch Overview
Name	Poplight
Main Presenters	Caroline Matthes, Rose Fierman
Order Shown in Episode	2
Final Deal	Deal was made on the show with sharks for $150,000 for 8% equity, plus $2 per unit royalty $500,000 is made back. Then, the royalty drops to $1 per unit, in perpetuity.

Poplight Shark Tank Pitch

Caroline Matthes and Rose Fierman appeared on Shark Tank Season 15, Episode 11, which aired on January 19, 2024, with Renter-friendly lighting.

Poplight is listed in the Home category. In plain terms, the business is described as Renter-friendly lighting.

Poplight asked the Sharks for $150,000 for 8% equity, implying a valuation of about $1.9 million.

On the show, Poplight made a listed deal for $150,000 for 8% equity, plus $2 per unit royalty $500,000 is made back. Then, the royalty drops to $1 per unit, in perpetuity.

If treated as straight equity, the listed deal works out to about $1.9 million implied valuation, roughly the same implied valuation as the ask.

This pitch is included as context for the more important question: what happened after Shark Tank.

Offers

Made By	Label	Sharks Part of Deal	Summary
Company	Offered		$150,000 for 8% equity
Sharks	Deal		$150,000 for 8% equity, plus $2 per unit royalty $500,000 is made back. Then, the royalty drops to $1 per unit, in perpetuity

Updates in Shark Tank Episodes

Update Season	Update Episode
No Episode Updates

Poplight After Shark Tank

Poplight accepted an on-air deal for $150,000 for 8% equity, plus $2 per unit royalty $500,000 is made back. Then, the royalty drops to $1 per unit, in perpetuity. After filming, the on-air deal had not closed by the time later updates were published. (Poplight Shark Tank Update – Shark Tank Season 15 , Poplight Renter Friendly Lighting Update | Shark Tank Season 15 ).

Poplight finally shipped its Kickstarter orders in May, 2024. (Poplight Shark Tank Update – Shark Tank Season 15 , Poplight Renter Friendly Lighting Update | Shark Tank Season 15 ).

In a September 2024 podcast interview, Poplight confirmed that the paperwork was still being finalized. (Poplight Shark Tank Update – Shark Tank Season 15 , Poplight Renter Friendly Lighting Update | Shark Tank Season 15 ).

Between May and July 2024, Poplight shipped all Kickstarter pre-orders. (Poplight Shark Tank Update – Shark Tank Season 15 , Poplight Renter Friendly Lighting Update | Shark Tank Season 15 ).

Poplight the first re-run of this episode occurs in June, 2024 - 6 months after the original air date. (Poplight Shark Tank Update – Shark Tank Season 15 , Poplight Renter Friendly Lighting Update | Shark Tank Season 15 ).

Sources

Sources used for this page: sharktankblog.com , sharktankblog.com , Shark Tank Recap , kickstarter.com .

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