Genius Litter Shark Tank Update

Genius Litter Shark Tank Pitch

Genius Litter appeared on Shark Tank Season 15, Episode 13, which aired on February 2, 2024, with Cat litter.

Genius Litter is listed in the Pet Products category. In plain terms, the business is described as Cat litter.

Genius Litter asked the Sharks for $250,000 for 4% equity, implying a valuation of about $6.3 million.

On the show, Genius Litter made a listed deal with Mark Cuban, Lori Greiner, and Robert Herjavec for $250,000 for 8% equity, plus 2% advisory shares.

If treated as straight equity, the listed deal works out to about $3.1 million implied valuation, down from the original $6.3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Genius Litter After Shark Tank

Genius Litter accepted an on-air deal for $250,000 for 8% equity, plus 2% advisory shares. As of the later update, that deal had not closed after filming. (Genius Litter Shark Tank Update – Shark Tank Season 15

Genius Litter closed out 2023 with almost $5 million in sales - a number that is sure to grow in 2024. (Genius Litter Shark Tank Update – Shark Tank Season 15

As of July, 2024 - about 4 months after the original air date - the deal with the 3 Sharks has not closed. (Genius Litter Shark Tank Update – Shark Tank Season 15

In 2024, Genius Litter launched a health-indicating topper for traditional litter and dog pee pads using the same pH-sensitive color-change tech. (Genius Litter Shark Tank Update – Shark Tank Season 15

In 2025, Ramon ran a pricing experiment under another brand (Afina), testing if buyers would pay more for U.S.-made goods. (Genius Litter Shark Tank Update – Shark Tank Season 15

Sources

Sources used for this page: sharktankblog.com