Flora Shark Tank Update

Flora Shark Tank Pitch

Flora appeared on Shark Tank Season 15, Episode 14, which aired on February 16, 2024, with Plant monitoring.

Flora is listed in the Technology category. In plain terms, the business is described as Plant monitoring.

Flora asked the Sharks for $300,000 for 10% equity, implying a valuation of about $3 million.

On the show, Flora made a listed deal for $300,000 for 15% equity, 5% advisory shares, and $2 per unit royalty until the investment is recouped.

If treated as straight equity, the listed deal works out to about $2 million implied valuation, down from the original $3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Flora After Shark Tank

Flora accepted an on-air deal for $300,000 for 15% equity, 5% advisory shares, and $2 per unit royalty until the investment is recouped. After filming, that deal closed. (Flora Shark Tank Update – Shark Tank Season 15

As of the first re-run of this episode in June, 2024, there is no evidence the deal with Lori closed. (Flora Shark Tank Update – Shark Tank Season 15

In late 2024, Flora’s website began having serious problems. (Flora Shark Tank Update – Shark Tank Season 15

PitchBook, a trusted investment database, Lori officially invested in Flora on February 21, 2024. (Flora Shark Tank Update – Shark Tank Season 15

Flora was named a Startup of the Year finalist at the Nashville NEXT Awards in 2024. (Flora Shark Tank Update – Shark Tank Season 15

Sources

Sources used for this page: sharktankblog.com