SORx Shark Tank Update

SORx Shark Tank Pitch

David Restiano and Dr. Dan Staats appeared on Shark Tank Season 15, Episode 20, which aired on April 12, 2024, with Muscle soap.

SORx is listed in the Clothing Fashion category. In plain terms, the business is described as Muscle soap.

SORx asked the Sharks for $100,000 for 10% equity, implying a valuation of about $1 million.

On the show, SORx made a listed deal for $100,000 for 20% equity.

If treated as straight equity, the listed deal works out to about $500,000 implied valuation, down from the original $1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

SORx After Shark Tank

SORx accepted an on-air deal for $100,000 for 20% equity. SORx remained active after the episode. (SORx Shark Tank Update - Shark Tank Season 15

Following the initial spike, SORx expanded its product line and sales channels. (SORx Shark Tank Update - Shark Tank Season 15

However, in April 2024, the month SORx's episode aired, SORx saw immediate traction. (SORx Shark Tank Update - Shark Tank Season 15

The deal with Mark Cuban eventually came to fruition after the show, and both founders have since confirmed that Cuban is an active partner in the business. (SORx Shark Tank Update - Shark Tank Season 15

Within just two weeks, sales had doubled, and by the end of that first month, SORx had locked in consistent growth. (SORx Shark Tank Update - Shark Tank Season 15

Sources

Sources used for this page: sharktankblog.com