CAKES Body Shark Tank Update

CAKES Body Shark Tank Pitch

Taylor Capuano and Casey Sarai appeared on Shark Tank Season 15, Episode 9, which aired on December 15, 2023, with Bra alternative.

CAKES Body is listed in the Clothing Fashion category. In plain terms, the business is described as Bra alternative.

CAKES Body asked the Sharks for $300,000 for 5% equity, implying a valuation of about $6 million.

On the show, CAKES Body made a listed deal for $300,000 for 10% equity.

If treated as straight equity, the listed deal works out to about $3 million implied valuation, down from the original $6 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

CAKES Body After Shark Tank

CAKES Body accepted an on-air deal for $300,000 for 10% equity. After filming, that deal closed. (Cakes Body Shark Tank Update - Shark Tank Season 15

As of the first re-run of this episode in June, 2024 - about 6 months after the original air date - there is no evidence the deal with Emma has closed. (Cakes Body Shark Tank Update - Shark Tank Season 15

CAKES Body finished 2023 with $10 million in sales and was tracking toward $50 million in revenue for 2024. (Cakes Body Shark Tank Update - Shark Tank Season 15

CAKES Body with those kind of sales numbers, the twins might not need a Shark. (Cakes Body Shark Tank Update - Shark Tank Season 15

CAKES Body before appearing on Shark Tank, the brand had already reached $2.6 million in lifetime sales. (Cakes Body Shark Tank Update - Shark Tank Season 15

Sources

Sources used for this page: sharktankblog.com