Shark Tank Pitch

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Rebel Cheese Shark Tank Update

2m

Food Beverage

Pitch Overview
Name	Rebel Cheese
Main Presenters	Kirsten Maitland, Fred Zwar
Order Shown in Episode	3
Final Deal	Deal was made on the show with sharks Mark Cuban, Lori Greiner for $750,000 for 10% equity.

Rebel Cheese Shark Tank Pitch

Kirsten Maitland and Fred Zwar appeared on Shark Tank Season 15, Episode 9, which aired on December 15, 2023, with Gourmet vegan cheese.

Rebel Cheese is listed in the Food Beverage category. In plain terms, the business is described as Gourmet vegan cheese.

Rebel Cheese asked the Sharks for $750,000 for 5% equity, implying a valuation of about $15 million.

On the show, Rebel Cheese made a listed deal with Mark Cuban and Lori Greiner for $750,000 for 10% equity.

If treated as straight equity, the listed deal works out to about $7.5 million implied valuation, down from the original $15 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Offers

Made By	Label	Sharks Part of Deal	Summary
Company	Offered		$750,000 for 5% equity
Sharks	Deal	Mark Cuban, Lori Greiner	$750,000 for 10% equity

Updates in Shark Tank Episodes

Update Season	Update Episode
No Episode Updates

Rebel Cheese After Shark Tank

Rebel Cheese accepted an on-air deal for $750,000 for 10% equity. After filming, that deal closed. (Rebel Cheese Shark Tank Update – Shark Tank Season 15 , Rebel Cheese Vegan Gourmet Cheese Update | Shark Tank Season 15 ).

In early 2024, Rebel Cheese reported 140% total growth, including a 463% jump in e-commerce sales, and projected another 200% overall growth in 2025, with plans to grow Rebel Cheese's online business by 400%. (Rebel Cheese Shark Tank Update – Shark Tank Season 15 , Rebel Cheese Vegan Gourmet Cheese Update | Shark Tank Season 15 ).

In the weeks after the episode, Rebel Cheese saw a major spike in online sales and traffic. (Rebel Cheese Shark Tank Update – Shark Tank Season 15 , Rebel Cheese Vegan Gourmet Cheese Update | Shark Tank Season 15 ).

In June 2025, Rebel Cheese faced controversy after five hourly employees were reportedly laid off after requesting wage increases. (Rebel Cheese Shark Tank Update – Shark Tank Season 15 , Rebel Cheese Vegan Gourmet Cheese Update | Shark Tank Season 15 ).

Rebel Cheese's products expanded into JuiceLand, Eataly, and several food co-ops. (Rebel Cheese Shark Tank Update – Shark Tank Season 15 , Rebel Cheese Vegan Gourmet Cheese Update | Shark Tank Season 15 ).

Sources

Sources used for this page: sharktankblog.com , sharktankblog.com , Shark Tank Recap , rebelcheese.com .

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