Essence Shark Tank Update

Essence Shark Tank Pitch

Judah Houser, Tamara, and Mike Deleeuw appeared on Shark Tank Season 16, Episode 17, which aired on April 18, 2025, with Aromatherapy and odor management.

Essence is listed in the Consumer Products category. In plain terms, the business is described as Aromatherapy and odor management.

Essence asked the Sharks for $250,000 for 10% equity, implying a valuation of about $2.5 million.

On the show, Essence made a listed deal for $250,000 for 20% equity.

If treated as straight equity, the listed deal works out to about $1.3 million implied valuation, down from the original $2.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Essence After Shark Tank

Essence accepted an on-air deal for $250,000 for 20% equity. Essence remained active after the episode. (Essence Ring Shark Tank | Season 16

Essence the Shark Tank Blog tracks the businesses that appear on Shark Tank. (Essence Ring Shark Tank | Season 16

The estimated net worth of Essence is approximately $1.8 million. (Essence Ring Shark Tank | Season 16

Judah, Tamara, and Mike entered Shark Tank Season 16, seeking $250,000 for 10% equity in Essence's personal care products business. (Essence Ring Shark Tank | Season 16

Despite several offers from the sharks, Essence agreed to deal with Daymond John for $250,000 for 20% equity. (Essence Ring Shark Tank | Season 16

Sources

Sources used for this page: sharktankblog.com