Rocco Shark Tank Update

Rocco Shark Tank Pitch

Sam Naparstek and Alyse Borkan appeared on Shark Tank Season 16, Episode 18, which aired on May 2, 2025, with Premium smart beverage fridge.

Rocco is listed in the Food Beverage category. In plain terms, the business is described as Premium smart beverage fridge.

Rocco asked the Sharks for $600,000 for 3% equity, implying a valuation of about $20 million.

On the show, Rocco made a listed deal for $600,000 for 4% equity plus $50 royalty per unit sold until $900,000 is paid.

If treated as straight equity, the listed deal works out to about $15 million implied valuation, down from the original $20 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Rocco After Shark Tank

Rocco accepted an on-air deal for $600,000 for 4% equity plus $50 royalty per unit sold until $900,000 is paid. Rocco remained active after the episode. (Rocco Shark Tank | Season 16

Google Trends, Rocco Fridge’s website traffic experienced a significant increase. (Rocco Shark Tank | Season 16

The estimated net worth of Rocco is approximately $20 million. (Rocco Shark Tank | Season 16

Sam and Alyse pitched Rocco's smart mini fridge for drinks on Shark Tank Season 16, seeking $600,000 for 3% equity. (Rocco Shark Tank | Season 16

Ultimately, Rocco struck a deal with Lori Greiner for $600,000 for 4% equity plus a $50 royalty per unit sold until $900,000 is paid. (Rocco Shark Tank | Season 16

Sources

Sources used for this page: sharktankblog.com