Shark Tank Pitch

Seasons 6+ pages were generated with help from AI. Seasons 1-5 were researched and written by hand.

Rocco Shark Tank Update

2m

Food Beverage

Pitch Overview
Name	Rocco
Main Presenters	Sam Naparstek, Alyse Borkan
Order Shown in Episode	4
Final Deal	Offer made from sharks

Rocco Shark Tank Pitch

Sam Naparstek and Alyse Borkan appeared on Shark Tank Season 16, Episode 18, which aired on May 2, 2025, with Premium smart beverage fridge.

Rocco is listed in the Food Beverage category. In plain terms, the business is described as Premium smart beverage fridge.

Rocco asked the Sharks for $600,000 for 3% equity, implying a valuation of about $20 million.

On the show, Rocco made a listed deal for $600,000 for 4% equity plus $50 royalty per unit sold until $900,000 is paid.

If treated as straight equity, the listed deal works out to about $15 million implied valuation, down from the original $20 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Offers

Made By	Label	Sharks Part of Deal	Summary
Sharks	Deal		$600,000 for 4% equity plus $50 royalty per unit sold until $900,000 is paid
Company	Offered		$600,000 for 3% equity

Updates in Shark Tank Episodes

Update Season	Update Episode
No Episode Updates

Rocco After Shark Tank

Rocco accepted an on-air deal for $600,000 for 4% equity plus $50 royalty per unit sold until $900,000 is paid. Rocco remained active after the episode. (Rocco Shark Tank | Season 16 , Rocco Smart Fridge Update | Shark Tank Season 16 ).

Google Trends, Rocco Fridge’s website traffic experienced a significant increase. (Rocco Shark Tank | Season 16 , Rocco Smart Fridge Update | Shark Tank Season 16 ).

The estimated net worth of Rocco is approximately $20 million. (Rocco Shark Tank | Season 16 , Rocco Smart Fridge Update | Shark Tank Season 16 ).

Sam and Alyse pitched Rocco's smart mini fridge for drinks on Shark Tank Season 16, seeking $600,000 for 3% equity. (Rocco Shark Tank | Season 16 , Rocco Smart Fridge Update | Shark Tank Season 16 ).

Ultimately, Rocco struck a deal with Lori Greiner for $600,000 for 4% equity plus a $50 royalty per unit sold until $900,000 is paid. (Rocco Shark Tank | Season 16 , Rocco Smart Fridge Update | Shark Tank Season 16 ).

Sources

Sources used for this page: sharktankblog.com , sharktankblog.com , Shark Tank Recap , roccofridge.com .

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