Morrison Outdoors Shark Tank Update

Morrison Outdoors Shark Tank Pitch

Morrison Outdoors appeared on Shark Tank Season 16, Episode 19, which aired on May 9, 2025, with Specialty outdoor gear for kids.

Morrison Outdoors is listed in the Fitness Outdoors category. In plain terms, the business is described as Specialty outdoor gear for kids.

Morrison Outdoors asked the Sharks for $300,000 for 10% equity, implying a valuation of about $3 million.

On the show, Morrison Outdoors made a listed deal with Mark Cuban and Barbara Corcoran for $300,000 for 20% equity.

If treated as straight equity, the listed deal works out to about $1.5 million implied valuation, down from the original $3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Morrison Outdoors After Shark Tank

Morrison Outdoors accepted an on-air deal for $300,000 for 20% equity. Morrison Outdoors remained active after the episode. (Morrison Outdoors Shark Tank Update | Season 16

Morrison Outdoors it has expanded into over 80 retail stores including, REI, and continues to grow through online and in-store sales. (Morrison Outdoors Shark Tank Update | Season 16

After Shark Tank, Morrison Outdoors gained a lot of visibility. (Morrison Outdoors Shark Tank Update | Season 16

Sales came from three channels: 50% direct-to-consumer, 25% Amazon, and 25% wholesale. (Morrison Outdoors Shark Tank Update | Season 16

Morrison Outdoors expanded its retail reach, securing shelf space in over 80 stores across North America, including REI and MEC. (Morrison Outdoors Shark Tank Update | Season 16

Sources

Sources used for this page: sharktankblog.com