Doublesoul Shark Tank Update

Doublesoul Shark Tank Pitch

Ben Rosenbaum and Allison Strumeyer appeared on Shark Tank Season 17, Episode 1, which aired on September 24, 2025, with Every day wear socks.

Doublesoul is listed in the Clothing Fashion category. In plain terms, the business is described as Every day wear socks.

Doublesoul asked the Sharks for $500,000 for 4% equity, implying a valuation of about $12.5 million.

On the show, Doublesoul made a listed deal for $500,000 for 10% equity.

If treated as straight equity, the listed deal works out to about $5 million implied valuation, down from the original $12.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Doublesoul After Shark Tank

Doublesoul accepted an on-air deal for $500,000 for 10% equity. After filming, the on-air deal had not closed by the time later updates were published. (Doublesoul Shark Tank Update – Shark Tank Season 17

Revenue grew to $1.7 million in 2023, then $2.3 million in 2024. (Doublesoul Shark Tank Update – Shark Tank Season 17

After Doublesoul's pitch, Doublesoul reached an agreement with Kendra Scott for a deal worth $500,000 in exchange for 10% equity. (Doublesoul Shark Tank Update – Shark Tank Season 17

Doublesoul stated that Doublesoul operates as a direct-to-consumer brand, with 95% of sales conducted online. (Doublesoul Shark Tank Update – Shark Tank Season 17

Ben explained that Doublesoul launched in 2022 with $360,000 in sales. (Doublesoul Shark Tank Update – Shark Tank Season 17

Sources

Sources used for this page: sharktankblog.com