Gerty Shark Tank Update

Gerty Shark Tank Pitch

Gerty appeared on Shark Tank Season 17, Episode 2, which aired on October 1, 2025, with Emotional support doll.

Gerty is listed in the Pet Products category. In plain terms, the business is described as Emotional support doll.

Gerty asked the Sharks for $50,000 for 20% equity, implying a valuation of about $250,000.

On the show, Gerty made a listed deal with Kevin O'Leary for $50,000 for 30% equity.

If treated as straight equity, the listed deal works out to about $166,666.667 implied valuation, down from the original $250,000 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Gerty After Shark Tank

Sources