The Snorinator Shark Tank Update

The Snorinator Shark Tank Pitch

Lloyd and Susan Ecker appeared on Shark Tank Season 17, Episode 2, which aired on October 1, 2025, with Anti-snoring pillow.

The Snorinator is listed in the Consumer Products category. In plain terms, the business is described as Anti-snoring pillow.

The Snorinator asked the Sharks for $100,000 for 10% equity, implying a valuation of about $1 million.

On the show, The Snorinator made a listed deal with Lori Greiner for $100,000 for 25% equity.

If treated as straight equity, the listed deal works out to about $400,000 implied valuation, down from the original $1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

The Snorinator After Shark Tank

The Snorinator accepted an on-air deal for $100,000 for 25% equity. After filming, the on-air deal closed. (The Snorinator Shark Tank Update — Shark Tank Season 17

After The Snorinator's pitch, The Snorinator reached an agreement with Lori Greiner and guest shark Michael Strahan for a deal worth $100,000 for 25% equity. (The Snorinator Shark Tank Update — Shark Tank Season 17

The deal closed at 25% equity, giving The Snorinator two sharks. (The Snorinator Shark Tank Update — Shark Tank Season 17

With that surge in attention, The Snorinator's website traffic skyrocketed overnight. (The Snorinator Shark Tank Update — Shark Tank Season 17

Lloyd and Susan pitched The Snorinator's anti-snoring pillow on Shark Tank Season 17, seeking $100,000 for 10% equity. (The Snorinator Shark Tank Update — Shark Tank Season 17

Sources

Sources used for this page: sharktankblog.com