Shark Tank Pitch

HillBilly Brand Shark Tank Update

Published:

2m

Parkland, FL

HillBilly Brand Shark Tank Update


Pitch Overview
NameHillBilly Brand
Main PresentersMike Abbaticchio and Shon Lees
Presenter Image
HillBilly Brand Entrepreneurs: Mike Abbaticchio and Shon Lees
Product Image
HillBilly Brand Product Image
Last Known in Business9/1/2022
Main Location

Parkland, FL

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Order Shown in Episode3
Final DealDeal was made on the show with sharks Robert Herjavec, Jeff Foxworthy, Daymond John for $75k for 100% of Trademark with a 7% royalty to Mike and Shon, but it fell through after the show.

HillBilly Brand Shark Tank Pitch

Mike Abbaticchio and Shon Lees are lifelong friends who created a fun and meaningful brand idea. After selling out of their first attempt at selling shirts, they developed the idea into a business, HillBilly Brand.

HillBilly Brand targets the country audience proud to be hillbillies, such as campers, fishers, and NASCAR fans. Mike and Shon plan to expand their offerings to include other items such as blue jeans and hunting gear.

Mike and Shon have done $271k revenue in 3.5 years and are on track for $60k this year. Without paying themselves a salary the business profits $7k a year. They signed an agreement to be in Sports Authority and gas stations next year.

The sharks see the HillBilly Brand trademark to be the only thing of value here.

It's not a dream till it makes money. It's just a nightmare 'till then.

—Kevin O'Leary

Jeff Foxworthy, the in-house expert in all things "redneck," gave HillBilly Brand a pass, so Robert and Daymond joined Jeff on a deal for the trademark.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$50k for 25% of Company
SharksOutKevin O'LearyOut
SharksOutBarbara CorcoranOut
SharksOfferedRobert Herjavec, Jeff Foxworthy, Daymond John$50k for 100% of Trademark with a 7% royalty to Mike and Shon
CompanyOutJeff Foxworthy, Daymond John, Robert Herjavec$100k for 100% of Trademark with a 10% royalty to Mike and Shon
SharksDeal Never ClosedRobert Herjavec, Jeff Foxworthy, Daymond John$75k for 100% of Trademark with a 7% royalty to Mike and Shon

Jeff Foxworthy
Jeff Foxworthy

Jeff Foxworthy

Deal Never Closed

Daymond John
Daymond John

Daymond John

Deal Never Closed

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Out

Barbara Corcoran
Barbara Corcoran

Barbara Corcoran

Out

Robert Herjavec
Robert Herjavec

Robert Herjavec

Deal Never Closed


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HillBilly Brand After Shark Tank

According to Shark Tank Blog

Link Preview

Shark Tank Blog

https://www.sharktankblog.com/business/hill-billy-brand

, the deal fell through after the tank, but Daymond continued to guide Mike and Shon. They expanded HillBilly Brand to women's apparel and sold iced tea.

Their website is hillbillybrand.com

Link Preview

hillbillybrand.com

https://www.hillbillybrand.com

and they have a website for their beverages at hillbillybeverages.com

Link Preview

hillbillybeverages.com

https://hillbillybeverages.com

.

In 2022 Mike Abbaticchio and Shon Lees are both still with HillBilly and doing around $1 million in annual revenue.


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