Shark Tank Pitch
Daisy Cakes Shark Tank Update
Published:
2m
Spartanburg, SC
| Name | Daisy Cakes |
|---|---|
| Main Presenters | Kim Nelson |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 9/1/2022 |
| Main Location | Spartanburg, SC Loading Map |
| Order Shown in Episode | 3 |
| Final Deal | Deal was made on the show with sharks Barbara Corcoran for $50k for 25% of Company with $1 royalty to Barbara. |
The Pitch
Kim Nelson has had cake recipes passed down through several generations and considers cake baking skills her "god-given talent". Her company, Daisy Cakes, is named after her great aunt, Daisy.
Kim makes every cake with fresh ingredients with the help of her mother. They freeze their cakes and ship them nationwide. She gets the word out by traveling to small events to hand out samples.
Kim has put $93k into the business. In the last three months, Kim did $27k in revenue. Kim is also in the process of having her lemon curd sold in Whole Foods.
Oh wow. Wow, is that ever good?... The cakes are fantastic. Best cakes I've tasted [ever].
Best cake I've ever had. Really.
The sharks raved about the cakes, and after the four guys went out, Barbara noticed they kept eating. While the business felt small and the industry competitive, Barbara loved Kim's southern charm and took a shot.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $50k for 25% of Company | |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Out | Kevin Harrington | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Daymond John | Out |
| Sharks | Deal | Barbara Corcoran | $50k for 25% of Company with $1 royalty to Barbara |
Kevin Harrington
Out
Daymond John
Out
Kevin O'Leary
Out
Barbara Corcoran
Made Deal
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| 3 | 7 |
| 5 | 9 |
| 5 | 15 |
Update After Shark Tank
After the airing of Shark Tank, Kim Nelson was doing $100k a month in sales and quickly paid back Barbara. Kim expanded into a larger production facility to meet demand.
In season 3, episode 7, we got an update that Daisy Cakes is averaging over $100k in sales per month experienced, and Kim moved from her kitchen to a large bakery and gives many thanks to Barbara.
Eventually, Daisy Cakes experienced a quality control issue with a contracted kitchen resulting in a $165k loss. Kim brought production closer to home again, where she could keep an eye on the cakes.
In season 5, episode 9, Barbara brought 7 of her best Shark Tank companies to her summer home in Fire Island, New York, including Kim though we did not hear from Kim. Barbara announced the release of a Shark Tank book, including advice from all the sharks.
In season 5, episode 15, we got an update that Daisy Cakes lost $150k worth of bad products due to their new manufacturer and hiring mistakes. Kim brought manufacturing back to her hometown and expects $3 million in revenue this year. In season 12, episode 8, Kim discussed how she weathered the covid panic.
As of 2022, Daisy Cakes is still in business and has partnered with GoldBelly to provide nationwide shipping.
Their website is ilovedaisycakes.com https://www.ilovedaisycakes.com https://x.com/ilovedaisycakes, and Kim is active on Twitter at @ilovedaisycakes Link Preview
ilovedaisycakes.com .Link Preview
@ilovedaisycakes