Shark Tank Update
Shark Tank Pitch
CitiKitty Shark Tank Update
Published:
2m
Yardley, PA
| Name | CitiKitty |
|---|---|
| Main Presenters | Rebecca Rescate |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 9/1/2022 |
| Main Location | Yardley, PA Loading Map |
| Order Shown in Episode | 1 |
| Final Deal | Offer made from sharks |
CitiKitty Shark Tank Pitch
Rebecca Rescate was a big city dweller with a cat. The problem was she was couped up in an apartment with a litterbox that spread an unavoidable, foul order. Unavoidable until Rebecca potty trained her cat to use the human toilet.
After her own success eliminating the smell of cat feces, Rebecca created CitiKitty, a training kit to help others convert their cat from using a litter box to using the toilet.
CitiKitty retails for $30, and Rebecca has sold 40k units off her website alone. Last year's revenue was $225k, this year, it will be $350k, and all-time is $1.4 million without paying to advertise. Word of mouth and tv appearances spreads the word.
Rebecca has put over $20k into CitiKitty but is seeking additional money to hire a sales team and do marketing.
I hate cats...If a cat ever gave me a problem and I was in a high apartment I wouldn't have a problem with that cat five minutes later.
Kevin Harrington and Barbara get in a battle for the deal, but Kevin's tv success is evidence enough to persuade Rebecca.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $100k for 15% of Company | |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Offered | Kevin Harrington | $100k for 40% of Company |
| Sharks | Out | Daymond John | Out |
| Sharks | Offered | Barbara Corcoran | $100k for 15% of Company if Barbaras "As Seen on TV" partner likes it |
| Company | Deal | Kevin Harrington | $100k for 20% of Company |
| Sharks | Offered | Kevin Harrington | $100k for 25% of Company |
| Sharks | Offered | Barbara Corcoran | $100k for 15% of Company |
Kevin Harrington
Offered
Daymond John
Out
Kevin O'Leary
Out
Barbara Corcoran
Offered
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| 3 | 2 |
| 4 | 15 |
CitiKitty After Shark Tank
According to Shark Tank Blog https://www.sharktankblog.com/rebecca-rescate-returns-an-interview, Rebecca sold 9000 CitiKitty units in the first week after airing, which, at $30 a unit, is $270k of revenue.Link Preview
Shark Tank Blog
CitiKitty got an update in season 3, episode 2, when Rebecca Rescate updated us that CitiKitty was launching in Walgreens. Sales went from $100k in annual revenue to over $1 million this year.
In season 4, episode 15, Rebecca became the first entrepreneur to pitch a second product on Shark Tank, Hoodie Pillow /seasons/4/episodes/15/hoodie-pillow. She also mentioned that Citikitty would do $5 million in sales that year (2012 or 2013).Link Preview
Hoodie Pillow
In 2022 Rebecca is operating several brands, which can be found on her website, rebeccarescate.com https://rebeccarescate.com https://www.linkedin.com/in/rebeccarescate and her LinkedIn Link Preview
rebeccarescate.com . Rebecca's love for branding led her to start a consulting business where she helps other products navigate a path to success. She also does public speaking on entrepreneurship.Link Preview
LinkedIn
CitiKitty's website is citikitty.com https://www.citikitty.com.Link Preview
citikitty.com
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