Shark Tank Pitch

Blondie's Cookies Shark Tank Update

Published:

2m

Kokomo, IN

Blondie's Cookies Shark Tank Update


Pitch Overview
NameBlondie's Cookies
Main PresentersBrenda Coffman
Presenter Image
Blondie's Cookies Entrepreneurs: Brenda Coffman
Product Image
Blondie's Cookies Product Image
Last Known in Business4/13/2012
Main Location

Kokomo, IN

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Order Shown in Episode1
Final DealAll Sharks went Out

Blondie's Cookies Shark Tank Pitch

Brenda Coffman started baking and selling cookies in college to make ends meet and now owns and operates 12 cookie stores in Indiana and Florida under her company, Blondie's Cookies.

Revenue last year was $2.3 million with zero profit. The current year (2011) should be $2.5 million in annual revenue. They opened four stores in Florida, which in their first year lost $175k. Blondie's Cookies' also has taken out an $800k bank loan.

The sharks love the cookies but hate the valuation and the risk. All go out.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$200k for 3% of Company
SharksOutKevin O'LearyOut
SharksOutRobert HerjavecOut
SharksOutMark CubanOut
SharksOutDaymond JohnOut
SharksOutBarbara CorcoranOut

Mark Cuban
Mark Cuban

Mark Cuban

Out

Daymond John
Daymond John

Daymond John

Out

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Out

Barbara Corcoran
Barbara Corcoran

Barbara Corcoran

Out

Robert Herjavec
Robert Herjavec

Robert Herjavec

Out


Updates in Shark Tank Episodes

Update SeasonUpdate Episode
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Blondie's Cookies After Shark Tank

Brenda Coffman opened Blondie's Cookies' first store in 1985 in Kokomo, Indiana.

According to a write-up by Brena on marklandmall.com

Link Preview

marklandmall.com

https://marklandmall.com/dining/blondies-cookies

, She received great exposure, contacts, and mentoring from going on Shark Tank and was able to sell several thousand cookies for the Super Bowl VIP party in Indiana and other significant events.

According to a 2022 article in the Kokomo Tribune

Link Preview

Kokomo Tribune

https://www.kokomotribune.com/news/the-dough-to-grow-with-business-booming-blondies-cookies-expanding-in-greentown/article_79db7a9c-b50e-11ec-a596-e30a5b4de9a9.html

, while the four retail locations in Florida are gone, seven Indiana locations remain. Since Shark Tank mail orders of rookies have dramatically grown.

In 2022, Blondie's Cookies has outgrown its existing facilities and is opening a new "cookie factory" with office space, a test kitchen, a manufacturing facility, storage, and a storefront to buy cookies.

Business to large companies has been fruitful. In 2020 they also launched a wholesale business to sell through mom-and-pop coffee shops. Partnering with food delivery apps has greatly increased Blondie's Cookies' sales to Brenda's pleasant surprise.

Brenda finds the retail stores to be the most time-consuming part of the business but she plans to start a franchising business for others to run the stores.

In 2022 the website, blondiescookies.com

Link Preview

blondiescookies.com

https://www.blondiescookies.com/index.php

could certainly use a facelift but it seems as though business is doing well.


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