Shark Tank Update
Shark Tank Pitch
Miso Media Shark Tank Update
Published:
3m
Venice
| Name | Miso Media |
|---|---|
| Main Presenters | Aviv Grill |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 12/1/2012 |
| Main Location | Venice Loading Map |
| Order Shown in Episode | 4 |
| Final Deal | Offer made from sharks |
Miso Media Shark Tank Pitch
Aviv Grill is the son of an opera singer and a recording engineer. He created a start-up music training company called Miso Media. His first product is an app, MisoMusic, similar to Guitar Hero.
There is also a physical adapter that can be purchased to allow a person to play the app through a real instrument. In-app purchases allow a user to unlock more songs for the user to play.
Miso Media has raised $100k from Google Ventures, Justin Timberlake, and others. Aviv also brought singer-songwriter Ingrid Michaelson to play her song "Be OK" using the app, which didn't exactly look like was working properly.
MisoMusic has had 80k app downloads in one month, resulting in $40k of revenue. Aviv sees Miso Media as a significant player in the newly emerging market of electronic music education.
Barbara wisely knows these painted-up tech plays burn through money, come and go, and are a considerable risk. Perhaps Kevin, Mark, and Robert like a high risk because they give Miso Media a shot. Aviv secures another $300k and a well-known investor Mark Cuban.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $300k for 5% of Company | |
| Sharks | Out | Daymond John | Out |
| Sharks | Out | Barbara Corcoran | Out |
| Sharks | Offered | Robert Herjavec | $300k for 10% of Company |
| Company | Offered | $300k for 7% of Company | |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Deal | Mark Cuban | $300k for 8% of Company |
| Sharks | Offered | Kevin O'Leary | $300k for 10% of Company |
Mark Cuban
Made Deal
Daymond John
Out
Kevin O'Leary
Offered
Barbara Corcoran
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
Miso Media After Shark Tank
Miso Media's website went down on air date. The app was now a $1 paid app, which reached the top ten in the app store that night.
In an interview with Inc.com, here https://www.inc.com/chris-beier/aviv-grill-miso-media-shark-tank-out-of-money.html, Aviv reveals they were unhappy with their current product and knew it wouldn't be a hit. Aviv planned on scrapping the existing product and moving on with a digital sheet music app.Link Preview
here
Shark Tank presented itself, and Aviv decided to continue to pump hundreds of thousands of dollars into the failing product instead of moving on. Miso Media split its focus between the existing product and a new sheet music app.
No amount of publicity, no amount of media can make a product that's not 'right' successful.
Investors were scared and didn't want to throw "good money after bad". Miso Media ran out of money, is wasn't able to pay people. They let everybody go except for a few people to try and milk out what they could from the two existing apps.
Miso Media shut down in early 2013. That is how you lose over $3 million in one year. Barbara was the smartest in the Tank on this one.
According to Aviv's LinkedIn https://www.linkedin.com/in/avivgrill, he worked with different startups for two-year splints over several years, I would speculate, because each failed. In 2022 he is an investor in three startups Carrot: a shopping cart google chrome extension, Candid: an Invisalign alternative, and Surf Air: a private flight club. I don't know if Aviv inherited money or made it, but it seems he is doing okay.Link Preview
LinkedIn
Mark Cuban on the other hand can't even listen to his feel-good song, "Be OK" without bad memories.
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