Shark Tank Pitch

Bev Buckle Shark Tank Update

Published:

3m

Sioux Falls, SD

Bev Buckle Shark Tank Update


Pitch Overview
NameBev Buckle
Main PresentersJay Kriner
Presenter Image
Bev Buckle Entrepreneurs: Jay Kriner
Product Image
Bev Buckle Product Image
Last Known in Business9/12/2022
Main Location

Sioux Falls, SD

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Order Shown in Episode2
Final DealDeal was made on the show with sharks Barbara Corcoran for $50k for 51% of company, but it fell through after the show.

Bev Buckle Shark Tank Pitch

Keep your pants on ladies. Jay Kriner found a way to turn a belt buckle into an easy, convenient pop-out cup holder with his company Bev Buckle.

Jay Kriner hopes to leave his dangerous day job of finding and disposing of bombs. Jay has only sold 4000 units worth $340k over the last four years by personally selling Bev Buckles at festivals.

Jay had issues with receiving defective Bev Buckles from his supplier and has run out of inventory. Jay has eyes for large retailers such as camping stores if he can secure money to place a large order through an established manufacturer.

With three offers on the table, Jay chooses to accept Barbara's.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$50k for 10% of company
SharksOutDaymond JohnOut
SharksOutMark CubanOut
SharksOfferedRobert Herjavec$50k for 75% of company
SharksOfferedKevin O'Leary$50k for 0% of company and 12% royalty
SharksDeal Never ClosedBarbara Corcoran$50k for 51% of company

Mark Cuban
Mark Cuban

Mark Cuban

Out

Daymond John
Daymond John

Daymond John

Out

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Offered

Barbara Corcoran
Barbara Corcoran

Barbara Corcoran

Deal Never Closed

Robert Herjavec
Robert Herjavec

Robert Herjavec

Offered


Updates in Shark Tank Episodes

Update SeasonUpdate Episode
No Episode Updates

Bev Buckle After Shark Tank

According to Shark Tank Blog

Link Preview

Shark Tank Blog

https://www.sharktankblog.com/business/bevbuckle

, the deal with Barbara never went through although Barbara continued to offer guidance and was willing to fund a large order if Jay needed it. Barbara also went out initially but it was not shown in the final cut.

The Bev Buckles website, bevbuckle.com

Link Preview

bevbuckle.com

https://bevbuckle.com

was getting a couple of hundred visits a day before Shark Tank and got 22k visits the night Shark Tank aired and sold $40k units that week.

Jay set up a manufacturing facility in the USA and continued to go to events in person to sell Bev Buckles such as NASCAR events and country music festivals.

In 2022 the website sells metal buckles with several designs such as American Flags. The Instagram, @bevbuckle

Link Preview

@bevbuckle

https://www.instagram.com/bevbuckle

actively posts.

After attending many festivals and observing some poorly run events, Jay started another company Noqidin (pronounced "No Kiddin"), which helps promote beer festivals using the tricks he's seen work.

I could not find anything on Jay after the Shark Tank Blog article, which came immediately following the Shark Tank appearance. I suppose with a newborn baby Jay had his hands full. At least he had a place for his drink.

That is until I stumbled accross seekerracing.com

Link Preview

seekerracing.com

https://www.seekerracing.com

, which has Jay listed as a racing driver for a new racing team coming in 2023 called Seeker Racing. Perhaps Bev Buckles was all a ploy for Jay to sneak his way into the engine rooms of performance race teams and discover the most heavily guarded secrets in racing.

Jay has been working on performance cars since he was 13. He is also listed as wearing a size 9 shoe, which leaves me wondering without closure what the significance of shoe size is to driving a racecar.


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