Published:
4m
Huntington Beach, CA
| Name | Teddy Needs A Bath |
|---|---|
| Main Presenters | Nicole Townend |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 10/8/2022 |
| Main Location | Huntington Beach, CA Loading Map |
| Order Shown in Episode | 2 |
| Final Deal | Deal was made on the show with sharks Mark Cuban for $100k for 30% of company and 10% royalty until $100k recouped. |
Nicole Townend is married to professional skateboarder Tosh Townend. The two have a two-year-old girl who inspired Nicole to create a bag for washing stuffed animals and complimentary add-on products under the brand Teddy Needs A Bath.
Washing a teddy bear by itself may cause scratches to the eyes and other damage to the bear. The dryer sheets come in unique smells that can for example make the bear smell like cotton candy.
Teddy Needs A Bath has been on Babies 'R' Us' website for four months, has sold a couple of hundred units, and has hopes of launching in the retail stores. Sales have been $12k over six months.
Perhaps the cotton candy-smelling bear had Mr.Wonderful feeling generous because after three sharks went out, he threw out an offer. Mark was interested and eventually made a deal both Nicole and Mark were happy with, and made the Townend's a happy family.
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $50k for 10% of company | |
| Sharks | Out | Lori Greiner | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Daymond John | Out |
| Sharks | Offered | Kevin O'Leary | $50k for 50% of company and 10% royalty until $50k recouped drops to 5% |
| Sharks | Offered | Mark Cuban | $100k for 40% of company |
| Sharks | Offered | Kevin O'Leary | $50k for 30% of company and 10% royalty until $50k recouped drops to 5% |
| Sharks | Offered | Kevin O'Leary | $50k for 30% of company and 10% royalty until $50k recouped |
| Company | Deal | Mark Cuban | $100k for 30% of company and 10% royalty until $100k recouped |
| Update Season | Update Episode |
|---|---|
| 5 | 7 |
Nicole Townend did a well-rounded interview https://medium.com/authority-magazine/nicole-townend-of-celui-fragrance-how-to-successfully-ride-the-emotional-highs-lows-of-being-an-b8bc9e4f2e3dLink Preview
Nicole did an interview https://www.sharktankblog.com/nicole-townend-interviewLink Preview
Mark and Nicole agreed that a royalty deal wouldn't be ideal, so they restructured the deal to be a loan that Mark made more generously than the traditional 15-20% interest. Mark also advised Nicole and was responsive to her emails.
Teddy Needs A Bath's website got 100k visitors in the 24 hours following the airing amassing over 1k orders. Nicole pushed back being released into Babies 'R' Us to fill orders from the Shark Tank rush and also signed a deal with Bye Bye Baby.
After appearing on Shark Tank, con artists pretending to be a home shopping network tricked Nicole into sending them $10k. They had a believable act and even went over scripts with Nicole. Nicole discovered the scammers were in Florida. However, due to the overwhelming number of scams, $10k was too small to encourage law enforcement to track the culprits down.
In season 5, episode 7, we got an update that Babies R' Us was putting Teddy Needs A Bath in 450 stores nationwide. Before Shark Tank, sales were $12k, and sales of Shark Tank have been $100k, and they are on track to hit $1 million within a year. Nicole made a deal with Gund, who would take over the entire process and allow her to take a creative role. Since making the deal with Gund, Nicole moved to Hawaii and can spend the time with her family that she always desired.
According to Nicole's LinkedIn https://www.linkedin.com/in/nicoletownendLink Preview
In 2022 Nicole and her husband, Tosh, appear to be very happy. Nicole actively posts on her Instagram, @nicolesmellsgoooood https://www.instagram.com/nicolesmellsgoooood https://www.teddyneedsabath.comLink Preview
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