Addison's Wonderland Shark Tank Update

Addison's Wonderland Shark Tank Pitch

Brittany Hayes designed her child's room. After enough compliments, Brittany teamed up with Brooke Bryant to create an exquisite line of children's bedding products under the brand Addison's Wonderland.

Addison's Wonderland's products sell online direct-to-consumer through their website. They have sold $130k of products in their first and only year. Brooke and Brittany want to use the money to expand from a local seamstress to a larger manufacturer to lower costs and be able to produce more units.

The sharks had different ideas about targeting mass-market at an affordable price or continuing to target a higher-end audience. Mark, potentially influenced by imagining his daughter and wife, comes close to offering a deal but elects to join the rest of the sharks in going out.

Addison's Wonderland After Shark Tank

In 2019, Brittany was scared but thrilled to get a divorce and have the freedom to do as she pleases. She opened a brick and mother store later that year, which became put on hold upon the onset of the covid panic. Brittany bought a cabin and renovated it before returning to complete the brick-and-mortar store, where it became a design space, event space, and dessert/wine bar by the end of 2020.