Addison's Wonderland Shark Tank Update

Addison's Wonderland Shark Tank Pitch

Brittany Hayes designed her child's room. After enough compliments, Brittany teamed up with Brooke Bryant to create an exquisite line of children's bedding products under the brand Addison's Wonderland.

Addison's Wonderland's products sell online direct-to-consumer through their website. They have sold $130k of products in their first and only year. Brooke and Brittany want to use the money to expand from a local seamstress to a larger manufacturer to lower costs and be able to produce more units.

The sharks had different ideas about targeting mass-market at an affordable price or continuing to target a higher-end audience. Mark, potentially influenced by imagining his daughter and wife, comes close to offering a deal but elects to join the rest of the sharks in going out.

Addison's Wonderland After Shark Tank

According to a 2021 blog

Brittany had done $500k in sales and was about to secure an investor when she closed Addison's Wonderland in July 2013. Brittany had a passion for interior design since she was a child, and began work on their family's new home. A year or so later Brittany used her existing audience on Addison's Wonderland's website, addisonswonderland.com

In 2019, Brittany was scared but thrilled to get a divorce and have the freedom to do as she pleases. She opened a brick and mother store later that year, which became put on hold upon the onset of the covid panic. Brittany bought a cabin and renovated it before returning to complete the brick-and-mortar store, where it became a design space, event space, and dessert/wine bar by the end of 2020.

While the information for many Shark Tank entrepreneurs may be limited, Brittany has written around 800 blogs on Addison's Wonderland as of 2022. In 2021 Brittany wrote a blog

Addison's Wonderland morphed into a popular interior design blog run by Brittany and is thriving in 2022. Their Instagram, @addisonswonderland

Brittany's life may have been a bit of a roller coaster, but she seems pretty happy in 2022. In 2022 Brittany has continued blogging, including topics such as a house renovation she is working on and travels, such as going to Italy with her family. For more details, the Addison's Wonderland blog