Nuts 'N More Shark Tank Update

Nuts 'N More Shark Tank Pitch

Peter Ferreira, Dennis Iannotti, and Neil Cameron created their improvement on peanut butter with Nuts 'N More, which is made with fortified butters (whatever that means), added protein, omegas, and fibers.

Nuts 'N More has been operating for one year and selling for five months, upon which sales were $100k. They are in 35 stores and sell online. They have interest from a big box store that hasn't placed an order because Nuts 'N More wouldn't be able to fill it.

Nuts N' More sells its units for over $10 each. They process and package the product themselves and hope to reduce its costs by investing in better manufacturing machines and expanding their workforce.

The product and packaging are well-done, but the guys based their valuation on what they expect to do rather than what they have done today, which sends three sharks out. Mark, Robert, and the guys eventually find a meeting ground and make a deal.

Nuts 'N More After Shark Tank

Peter Ferreira's parents owned a small bakery, which conflicted with his fitness regiment. Peter used the bakery as a testing ground for his protein peanut butter experiment, ultimately becoming Nuts 'N More.

Peter Ferreira, Dennis Iannotti, and Neil Cameron gave an update on season 5, episode 13. Before Shark Tank, they had $100k of sales over five months. Seven months after Shark Tank, Nuts N More had reached $1 million in lifetime sales. They expanded to twelve employees and opened a new manufacturing facility in Rhode Island. They just locked in a deal with Whole Foods and project $5-6 million in sales in the next year. They say Robert and Mark have been great mentors.

In season 5, episode 29 (the season finally), Nuts n' More was briefly mentioned in the montage of season updates.

Nuts 'N More also receives an update in season 6, episode 15, where they and Mark Cuban meet with GNC where they get a deal to be in 4000 of their stores. They have done $6 million in lifetime sales and see them soon being at $20 million due to GNC.

Nuts 'N More got an on season 2, episode 8 of Beyond The Tank. Two years after Shark Tank, Nuts 'N More passed $15 million in lifetime sales. The product was in 4500 GNCs with annual sales at $8 million. They plan to expand into more general market retail stores while not pissing off GNC. They also plan to hire a CFO because while revenue is substantial, there is not much profit or money left in the bank.

In 2022 Nuts N' More is still going strong and considers itself one of Shark Tank's bigger success stories. Their website is nuts-n-more.com