Shark Tank Pitch

Surfset Fitness Shark Tank Update

Published:

3m

Boston, MA

Surfset Fitness Shark Tank Update

Pitch Overview
NameSurfset Fitness
Main PresentersMike Hartwick and Sarah Ponn
Presenter Image
Surfset Fitness Entrepreneurs: Mike Hartwick and Sarah Ponn
Product Image
Surfset Fitness Product Image
Last Known in Business9/21/2012
Main Location

Boston, MA

Order Shown in Episode1
Final DealDeal was made on the show with sharks Mark Cuban for $300k for 30% of company.

Surfset Fitness Shark Tank Pitch

Mike Hartwick is a former minor-league pro hockey player who found that surfing improved his hockey performance. Mike teamed up with Sarah Ponn to create Surfset Fitness to deliver a workout on land similar to surfing.

Mike and Sarah made $150k in four months running classes. They have had over 200 inquiries for franchising Surfset Fitness classes. They may also sell the boards and seek to build out a complete lifestyle brand of merchandise.

Four of the sharks are in and start selling themselves to Mike and Sarah to get chosen. Mike and Sarah had a tough decision but went with Mark Cuban's offer.

Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$150k for 10% of company
SharksOfferedMark Cuban$300k for 33% of company
SharksOfferedRobert Herjavec$150k for 20% of company
SharksOfferedDaymond John$150k for 25% of company with manufacturing help for the fitness boards
SharksOutBarbara CorcoranOut
SharksOfferedDaymond John, Kevin O'Leary$150k for 25% of company with manufacturing help for the fitness boards
SharksDealMark Cuban$300k for 30% of company
Mark Cuban
Mark Cuban

Mark Cuban

Made Deal

Daymond John
Daymond John

Daymond John

Offered

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Offered

Barbara Corcoran
Barbara Corcoran

Barbara Corcoran

Out

Robert Herjavec
Robert Herjavec

Robert Herjavec

Offered

Updates in Shark Tank Episodes

Update SeasonUpdate Episode
418

Surfset Fitness After Shark Tank

Sarah Ponn went on the 52 Founders podcast in 2017, here . After college Sarah was working as a personal trainer while she was looking for a journalism job. Sarah found herself in Boston at a gym where Mike Hartwick and another partner Bill were working out with a surfboard and a Bosu ball.

The three worked on a prototype in Sarah's garage. Sarah was good at the digital part of the business, such as making the website and its content, Mike was very mechanical, and Bill helped keep the operation going.

Sarah, Mike, and Bill were scrappy and set up classes in New York City and Boston with prototypes. They ran up $40k in credit card debt that was due to hit 24% yearly interest when Mark Cuban's investment came in to bail them out.

Mike Hartwick did an interview shortly after Shark Tank, here . He revealed plans to do a tour of 11 cities in the USA. In season 4, episode 18, we got an update that Mike Hartwick and Sarah Ponn visited 22 cities across the U.S., certifying over 500 Surfset trainers. Mark helped orchestrate a deal to get Surfset fitness classes at all Crunch gyms. In two months following Shark Tank, Surfest has done $500k in total sales and is on track to hit $5 million by the end of the year.
Surfset Fitness has found business beyond just selling their boards to boutique gyms but also building connections with other companies and helping them with marketing. According to Sarah Ponn's LinkedIn Surfset at one point had 350 locations in more than 32 countries.
Surfset Fitness' social media channels went quiet around 2018 and Mike and Sarah may have moved on to other things although In 2022 their Shopify store appears to be active at surfset.myshopify.com , but I'm not 100% sure it's active.

Join the Newsletter

Stay up to date on the latest news and updates occuring in the Shark Tank world.

Join the Newsletter

Stay up to date on the latest news and updates occuring in the Shark Tank world.

icon
Powered byContibase