Shark Tank Update
Shark Tank Pitch
Simple Sugars Shark Tank Update
Published:
3m
Pittsburg, KS
| Name | Simple Sugars |
|---|---|
| Main Presenters | Lani Lazzari |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 10/24/2022 |
| Main Location | Pittsburg, KS Loading Map |
| Order Shown in Episode | 3 |
| Final Deal | Offer made from sharks |
Simple Sugars Shark Tank Pitch
Lani Lazzari is 18 years old and has suffered from eczema her entire life. Lani struggled to find a product that she could safely use on her sensitive skin, so at eleven years old, she created a line of skin products for sensitive skin called Simple Sugars.
In 2010 Lani was a sophomore in high school and her annual revenue was 13k. She "took the whole year off [from high school]" and grew sales to $38k the next year. This year (2012) Lani is graduating high school and will have more time to focus on Simple Sugars, which she projects sales to be $100k with a 75% profit margin before paying salaries.
Lani has funded the business with credit cards. Simple Sugars has three employees and gets help from family. Lani seeks money from the sharks to hire two salespeople. 60% of sales come from Simple Sugars' website and they are also sold wholesale, primarily through a large local grocery chain.
52% of the population describes themselves as having sensitive skin.
This stat sounds more like the question was framed to mislead respondents and was planned to be used to push a biased agenda. I don't like it. Mark Cuban's son suffers from itching and eczema similar to Lani, and like Lani, he is from Pittsburg, Pennsylvania, so Mark has a strong personal draw to Simple Sugars. After the four other sharks go out, Mark secures a deal with Lani.
It's so simple to do that even an eleven-year-old can do it and apparently has.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $100k for 10% of company | |
| Sharks | Out | Daymond John | Out |
| Sharks | Out | Lori Greiner | Out |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Deal | Mark Cuban | $100k for 33% of company |
| Company | Offered | Mark Cuban | $100k for 25% of company |
Mark Cuban
Offered
Daymond John
Out
Kevin O'Leary
Out
Lori Greiner
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| 5 | 2 |
| 5 | 29 |
Simple Sugars After Shark Tank
In season 5, episode 2, we got an update that Simple Sugars did $50k in sales before Shark Tank, and on the first day after airing, it did $220k in sales and $1 million by week six. They had 24 employees and eight interns. In season 5, episode 29 (the season finally), Simple Sugars was briefly mentioned in the montage of season updates.
Lani Lazzari did a 2018 interview with bizjournals.com https://www.bizjournals.com/bizwomen/news/latest-news/2018/08/how-her-simple-skincare-solution-became-a-10m.html?page=all where she said that Simple Sugars had to rapidly hire 22 employees to create and sell the $1 million in orders they got after Shark Tank and finished that year with $2.3 million in sales. In 2018 Simple Sugars has 13 employees and is on track for $2.5 million in annual revenue.Link Preview
bizjournals.com
Simple Sugars was featured in 2016 in season 2, episode 2 of Beyond The Tank. Simple sugars had done over $4 million in lifetime sales and had 22 employees. Lani and her mom started a men's skincare line called Smooth that has not taken off as they hoped. Mark gives them some tips and tells Lani her young age can't be an excuse anymore if she wants to grow to a $30 million company. Link Preview
In a 2017 interview https://youtu.be/ii36plwJAnc?t=1842 Mark Said that Lani was his favorite Shark Tank entrepreneur and that Lani emailed him a few months after Shark Tank in need of help on what to do because she had $1 million in the bank.Link Preview
interview
In 2022 simplesugarsskincare.com https://www.simplesugarsskincare.com https://www.instagram.com/simplesugars https://x.com/simplesugars sells several skin care products including Smooth For Men. The Instagram, @simplesugars Link Preview
simplesugarsskincare.com actively posts and the Twitter, @simplesugars Link Preview
@simplesugars , shows as suspended.Link Preview
@simplesugars
Join the Newsletter
Stay up to date on the latest news and updates occuring in the Shark Tank world.
Join the Newsletter
Stay up to date on the latest news and updates occuring in the Shark Tank world.
