Simple Sugars Shark Tank Update

Simple Sugars Shark Tank Pitch

Lani Lazzari is 18 years old and has suffered from eczema her entire life. Lani struggled to find a product that she could safely use on her sensitive skin, so at eleven years old, she created a line of skin products for sensitive skin called Simple Sugars.

In 2010 Lani was a sophomore in high school and her annual revenue was 13k. She "took the whole year off [from high school]" and grew sales to $38k the next year. This year (2012) Lani is graduating high school and will have more time to focus on Simple Sugars, which she projects sales to be $100k with a 75% profit margin before paying salaries.

Lani has funded the business with credit cards. Simple Sugars has three employees and gets help from family. Lani seeks money from the sharks to hire two salespeople. 60% of sales come from Simple Sugars' website and they are also sold wholesale, primarily through a large local grocery chain.

This stat sounds more like the question was framed to mislead respondents and was planned to be used to push a biased agenda. I don't like it. Mark Cuban's son suffers from itching and eczema similar to Lani, and like Lani, he is from Pittsburg, Pennsylvania, so Mark has a strong personal draw to Simple Sugars. After the four other sharks go out, Mark secures a deal with Lani.

Simple Sugars After Shark Tank

In season 5, episode 2, we got an update that Simple Sugars did $50k in sales before Shark Tank, and on the first day after airing, it did $220k in sales and $1 million by week six. They had 24 employees and eight interns. In season 5, episode 29 (the season finally), Simple Sugars was briefly mentioned in the montage of season updates.