Shark Tank Pitch

Traditional Fisheries Shark Tank Update

Published:

3m

Minneapolis, MN

Traditional Fisheries Shark Tank Update


Pitch Overview
NameTraditional Fisheries
Main PresentersGary Groomes and Dave Johnson
Presenter Image
Traditional Fisheries Entrepreneurs: Gary Groomes and Dave Johnson
Product Image
Traditional Fisheries Product Image
Last Known in Business3/29/2013
Main Location

Minneapolis, MN

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Order Shown in Episode2
Final DealAll Sharks went Out

Traditional Fisheries Shark Tank Pitch

Gary Groomes and Dave Johnson highlight the emerging problem of Lionfish spreading throughout the Atlantic Ocean as an invasive species. People praised Lionfish for its beauty, but it eats other valuable fish, such as lobster eggs, and has no natural predators due to its venomous spines. Gary and Dave created Traditional Fisheries to introduce Lionfish into the American fish market for human consumption.

Lori thinks Lionfish taste like flounder. The problem with that is I don't know what flounder tastes like, but the sharks in general like the taste. Others aren't serving Lionfish because the process to turn them from sea creatures to the dinner plate is difficult and Americans are unfamiliar with the fish.

Lionfish don't bite a hook so Gary and Dave work with Mexican spearfisherman to catch Lionfish. In the last year Traditional Fisheries has done $12k in revenue.

On Cape Cod at the turn of the century Lobster was considered the cockroach of the sea. Nobody would eat it. That's why they fed it to prisoners. It took 40 years to convince Boston society that that cockroach was a delicacy.

—Kevin O'Leary

The sharks are weary of the significance of the problem Lionfish are causing to the sea and know it's going to take a lot of time and money to familiarize Americans with Lionfish. All the sharks go out.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$225k for 25% of company
SharksOutRobert HerjavecOut
SharksOutKevin O'LearyOut
SharksOutDaymond JohnOut
SharksOutMark CubanOut
SharksOutLori GreinerOut

Mark Cuban
Mark Cuban

Mark Cuban

Out

Daymond John
Daymond John

Daymond John

Out

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Out

Lori Greiner
Lori Greiner

Lori Greiner

Out

Robert Herjavec
Robert Herjavec

Robert Herjavec

Out


Updates in Shark Tank Episodes

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Traditional Fisheries After Shark Tank

Several blogs reported that Gary Groomes and Dave Johnson closed Traditional Fisheries a few months after airing on Shark Tank. In 2022 they have a generic website, traditionalfisheries.org

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traditionalfisheries.org

https://www.traditionalfisheries.org

, so perhaps there is some business behind the scenes or they are just keeping the door open and waiting 40 years as Kevin suggested for Lionfish to catch on.

According to fisheries.noaa.gov

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fisheries.noaa.gov

https://www.fisheries.noaa.gov/southeast/ecosystems/impacts-invasive-lionfish

Gary and Dave were telling the truth that Lionfish destroy coral life. This suggests the human food market would be a good solution and that there are no reports of people being poisoned by consuming the fish though it is a fear customers often have.

According to a 2021 article by scubadiving.com

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scubadiving.com

https://www.scubadiving.com/does-eating-lionfish-actually-help-fight-invasives-from-overtaking

, Lionfish had picked up traction as a commercial product and even sold in whole foods, but scuba divers recently reported seeing a smaller presence of Lionfish.

Dave Johnson was a serial entrepreneur from Minnesota and met his wife on a visit to Mexico’s Riviera Maya in the 1980s in search of big game fish. He moved there and heard reports from his wife's family that the Lionfish was hurting the local wildlife, which inspired Dave to start Traditional Fisheries.

According to Gary's LinkedIn

Link Preview

LinkedIn

https://www.linkedin.com/in/gary-groomes

, he has been a voice-over actor for radio and other formats for many big-name companies that he appears to still be doing in 2022.


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