Shark Tank Pitch
LiddUp Shark Tank Update
Published:
2m
Las Vegas, NV
| Name | LiddUp |
|---|---|
| Main Presenters | Taylor Gwiazdon and Jayson Sandberg |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 1/1/2019 |
| Main Location | Las Vegas, NV Loading Map |
| Order Shown in Episode | 1 |
| Final Deal | All Sharks went Out |
LiddUp Shark Tank Pitch
Taylor Gwiazdon and Jayson Sandberg created a cooler with a built-in lighting system called Liddup. They have only developed a prototype but they have a patent that means they are the only people that can put lights inside of a cooler.
I know a guy in the hood that will follow you around with a flashlight and show you your beer for the rest of your life for $1 million.
Robert has a friend in the camping industry that may be interested in licensing Liddup so Robert makes an offer for 25% equity. Kevin fancies himself an expert at negotiating licensing deals so he makes an offer for 33% royalty. The sole plan for Liddup is to license their patents to the three major cooler producers so equity and royalties are essentially identical but Kevin likes royalties so he phrases his deal as a royalty.
After Taylor and Jayson think too long, Robert feels as though Taylor and Jayson don't respect his ability so he goes out. Taylor and Jayson accept Mr. Wonderfuls deal immediately after.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $100k for 10% of company | |
| Sharks | Out | Daymond John | Out |
| Sharks | Out | Lori Greiner | Out |
| Sharks | Offered | Robert Herjavec | $100k for 25% of company |
| Sharks | Out | Mark Cuban | Out |
| Sharks | Deal | Kevin O'Leary | $100k for 0% of company and 33% royalty |
| Sharks | Out | Robert Herjavec | Out |
Mark Cuban
Out
Daymond John
Out
Kevin O'Leary
Made Deal
Lori Greiner
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
LiddUp After Shark Tank
Taylor Gwiazdon and Jayson Sandberg attempted to raise $100k in a Kickstarter the night they aired on Shark Tank in 2013 but only received $13k in commitments; thus, the campaign failed, and they received no money. Other sources say the deal with Kevin went through however I believe more digging would be required to verify that.
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Kickstarter
https://www.kickstarter.com/projects/1092370349/the-liddup-cooler-keeping-it-cooler-just-became-co
In 2015 they secured a licensing deal with Igloo coolers who sold lit up coolers until mid 2018 when they announced they had partnered with Orca who produced lit up coolers until 2019 when the last post from the Instagram, @liddupcoolers came in 2019. It appears the license expired, and as of 2022, has seen no action since.
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@liddupcoolers
https://www.instagram.com/liddupcoolers
According to Taylor Gwiazdon's LinkedIn for MGM Resorts in Las Vegas since 2010 and continues to do so in 2022. Taylor appears to be happy and successful based on his Instagram, @tgwiaz . According to lvexpo.com , Jayson Sandberg worked at Orca Coolers as an event coordinator for a few years and now works for the Las Vegas Expo center in 2022.
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LinkedIn
https://www.linkedin.com/in/taylor-gwiazdon-42472913
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@tgwiaz
https://www.instagram.com/tgwiaz
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lvexpo.com
https://lvexpo.com/team-view/jayson-sandberg
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