Shark Tank Pitch

Baby's Badass Burgers Shark Tank Update

Published:

2m

Los Angeles, CA

Baby's Badass Burgers Shark Tank Update


Pitch Overview
NameBaby's Badass Burgers
Main PresentersErica Cohen and Lori Barbera
Presenter Image
Baby's Badass Burgers Entrepreneurs: Erica Cohen and Lori Barbera
Product Image
Baby's Badass Burgers Product Image
Last Known in Business10/30/2022
Main Location

Los Angeles, CA

Loading Map

Order Shown in Episode1
Final DealAll Sharks went Out

Baby's Badass Burgers Shark Tank Pitch

Erica Cohen and Lori Barbera created Baby's Badass Burgers, a mobile food truck with a pink truck, beautiful burger babes, and the best burgers in LA. Their motto is "come for the burgers, stay for the buns." Lori has a background in events and marketing, and Erica has opened and launched many restaurant concepts.

Baby's Badass Burgers began in 2009 and has developed a cult following since. They want to use the money to open a storefront location and eventually several others, getting out of the food truck business. Erica and Lori are also willing to put $50k or so more of their money in.

In three years Baby's Badass Burgers did $815k in revenue with about a 15% profit margin after paying themselves. The sharks are worried about leaving the truck business they have shown success in to enter the retail space, which is more expensive to run.

The idea that you're escaping what you're doing now and don't want it anymore makes me want to escape it too.

—Barbara Corcoran

Barbara eloquently interprets Erica and Lori's dreams. All the sharks love the burgers but don't like the brick-and-mortar risk and go out.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$250k for 30% of company
SharksOutRobert HerjavecOut
SharksOutBarbara CorcoranOut
SharksOutMark CubanOut
SharksOutKevin O'LearyOut
SharksOutDaymond JohnOut

Mark Cuban
Mark Cuban

Mark Cuban

Out

Daymond John
Daymond John

Daymond John

Out

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Out

Barbara Corcoran
Barbara Corcoran

Barbara Corcoran

Out

Robert Herjavec
Robert Herjavec

Robert Herjavec

Out


Updates in Shark Tank Episodes

Update SeasonUpdate Episode
No Episode Updates

Baby's Badass Burgers After Shark Tank

According to 3b-events.com

Link Preview

3b-events.com

https://www.3b-events.com/Our-Story/Lori-Barbera

Lori Barbera was raised in upstate New York and spent some years of her career between the west and east coast before finding a passion for event planning, where she befriended a coworker, Erica Cohen, and together started Baby's badass Burgers together.

In 2014 Baby's Badass Burgers appeared on a show called Restaurant Startup and have made several TV appearances over the years. As of 2022, they never opened a brick-and-mortar location.

By 2018, they had eight food trucks. As of 2022, there are five food trucks in California and at one point had a New Orleans location that closed around 2015 and a Houston location that closed around 2019.

Erica Cohen now goes by Erica Escontrias as of 2022 and is still the owner of Baby's Badass Burgers based on a 2022 Instagram post

Link Preview

post

https://www.instagram.com/p/CeAT9YhrMS2/?utm_source=ig_web_copy_link

. Locations and schedules can be found on their website, babysbadassburgers.com

Link Preview

babysbadassburgers.com

https://www.babysbadassburgers.com

, and they also post updates on Facebook

Link Preview

Facebook

https://www.facebook.com/BabysBBSLA

.


Join the Newsletter

Stay up to date on the latest news and updates occuring in the Shark Tank world.


Join the Newsletter

Stay up to date on the latest news and updates occuring in the Shark Tank world.

icon
Powered byContibase