Shark Tank Update
Shark Tank Pitch
PRO-NRG Shark Tank Update
Published:
2m
Morganville, NJ
| Name | PRO-NRG |
|---|---|
| Main Presenters | Brandon Jacobs and Tania Patruno |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 10/1/2014 |
| Main Location | Morganville, NJ Loading Map |
| Order Shown in Episode | 3 |
| Final Deal | Deal was made on the show with sharks Daymond John for $250k for 30% of company contingent on Daymond closing a deal with Bad Ass. |
PRO-NRG Shark Tank Pitch
Tania Patruno is the creator of a protein-infused flavored water called PRO-NRG. Tania is paying Brandon Jacobs, a two-time Super Bowl champion to endorse PRO-NRG and increase adoption.
Tania has put $75k into PRO-NRG and has hustled to get it into 3000 stores in New York. PRO-NRG has done $126k in sales in the three months it's been on the market.
The energy drink space is a competitive market, and four sharks go out. Daymond just invested in several Crossfit gyms, so he thinks he might have a place to sell PRO-NRG.
Tania doesn't hesitate or nickel and dime Daymond with negotiations. She came to make a deal and she made one.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $250k for 15% of company | |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Out | Mark Cuban | Out |
| Sharks | Out | Barbara Corcoran | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Deal | Daymond John | $250k for 30% of company contingent on Daymond closing a deal with Bad Ass |
Mark Cuban
Out
Daymond John
Made Deal
Kevin O'Leary
Out
Barbara Corcoran
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| 5 | 16 |
PRO-NRG After Shark Tank
In season 5, episode 16, we got an update that PRO-NRG had done $165k in sales before Shark Tank and reached $1.5 million in sales in the year following. They have reformulated and repackaged their products. They are in every Walgreens nationwide and project $3 million in sales for the coming year.
PRO-NRG was already in most of the Seven Elevens in New York. After Shark Tank, PRO-NRG partnered with Bad Ass Nutrition and made new packaging with an emphasis on "Protein Water." Daymond aimed to expand the brand nationally.
In 2014 a lawsuit https://casetext.com/case/fenwick-ex-rel-pro-nrg-llc-v-eddie-duruman-tania-patruno-helen-khorosh-joseph-rasa-brandon-jacobs-brayden-enters-llc came into the mix of things. Joshua Fenwick and Eddie Dukhman (Tania's husband) started PRO-NRG in 2011 and Fenwick claimed his equity was gradually removed from PRO-NRG on paper. He also alleged that Tania Patruno didn't have the authority to sell part of the company as she did on Shark Tank.Link Preview
lawsuit
The lawsuit was dismissed by a New Jersey judge in 2014, but PRO-NRG seemed to be at the end of its life anyway, and it shut down soon after.
In 2022 Tania Patruno may be a real estate agent in New Jersey.
In a 2021 article https://www.houmatoday.com/story/sports/high-school/football/2021/06/28/brandon-jacobs-former-nfl-running-back-comeback-defensive-end/7736380002, Brandon Jacobs is said to be making an effort to return to the NFL in a different position after retiring eight years prior. Brandon is content to continue coaching high-school football if his NFL return doesn't work out. His son Brayden is also an up-and-coming football star who is the same size as Brandon.Link Preview
article
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