Shark Tank Pitch

Yubo Shark Tank Update

Published:

3m

San Francisco, CA

Yubo Shark Tank Update


Pitch Overview
NameYubo
Main PresentersPaul Pedrazzi and Cyndi Pedrazzi
Presenter Image
Yubo Entrepreneurs: Paul Pedrazzi and Cyndi Pedrazzi
Product Image
Yubo Product Image
Last Known in Business1/20/2019
Main Location

San Francisco, CA

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Order Shown in Episode1
Final DealDeal was made on the show with sharks Robert Herjavec, Kevin O'Leary for $150k for 20% of company, drops to 10% if $150k recouped in 18 months.

Yubo Shark Tank Pitch

Paul Pedrazzi and Cyndi Pedrazzi found lunch boxes ugly, hard to clean, and encouraged plastic bag waste. They looked everywhere for a solution but decided they had to create it and made Yubo, an easy-to-clean, function-focused lunchbox with interchangeable themes.

Yubo lunchboxes retail for $21 to $40, depending on the model. Yubo is in 100 U.S. retailers and has an international distributor. Yubo has been on the market for four years and is on track to do $200k to $250k in revenue this year. Paul and Cyndi hope to work out a deal with Disney to allow kids to have pictures with their favorite characters on their lunchbox.

Paul and Cyndi have invested $350k into Yubo. To pay for the design process, they paid the industrial designer 20% equity and 1-5% perpetual royalty based on the number of units sold. At $750k sales it drops to 1%.

Mark doesn't want to be involved with a royalty deal. Barbara thinks the lunchboxes are too big. Kevin, Robert, and Lori each make competing offers. Paul and Cyndi request that the sharks go in together and when Robert and Kevin go in together, Paul and Cyndi happily accept.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$150k for 15% of company
SharksOutMark CubanOut
SharksOutBarbara CorcoranOut
SharksOfferedKevin O'Leary$150k for 10% of company and same 1-5% royalty deal as designer got
SharksOfferedRobert Herjavec$150k for 30% of company
SharksOfferedLori Greiner$150k for 20% of company
SharksOfferedKevin O'Leary$150k for 20% of company, drops to 12.5% if $150k recouped in 18 months
SharksOfferedLori Greiner$150k for 15% of company, $150k as interest free 15-month loan
SharksOfferedRobert Herjavec$150k for 15% of company
SharksOfferedKevin O'Leary$150k for 20% of company, drops to 10% if $150k recouped in 18 months
SharksDealRobert Herjavec, Kevin O'Leary$150k for 20% of company, drops to 10% if $150k recouped in 18 months

Mark Cuban
Mark Cuban

Mark Cuban

Out

Barbara Corcoran
Barbara Corcoran

Barbara Corcoran

Out

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Made Deal

Lori Greiner
Lori Greiner

Lori Greiner

Offered

Robert Herjavec
Robert Herjavec

Robert Herjavec

Made Deal


Updates in Shark Tank Episodes

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Yubo After Shark Tank

Paul Pedrazzi went on The Work Life Balance

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The Work Life Balance

https://podcasts.apple.com/us/podcast/paul-pedrazzi/id1068570357?i=1000361183820

podcast in 2016. Paul said a TV show inspired him to become more environmentally conscious, and he traded his car for a much more eco-friendly Prius the next day. He soon questioned the amount of plastic bags he was using when packing his daughter's lunches, and when posing the concern to his wife, Cyndi Pedrazzi, she pointed out additional issues with the lunchbox.

After drawing up some sketches, Paul and Cyndi worked out a deal with design firm, Whipsaw

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Whipsaw

https://whipsaw.com/project/yubo-lunchbox

, which had a proven track record of success. The "bento" lunchbox design they settled on was not as popular at the time but grew after the release of Yubo.

Paul worked for Oracle at the time and helped out when he could, but Cyndi ran Yubo full-time. The deal with Robert and Kevin went through. Paul even said their kids received a small payment from Shark Tank because they were classified as actors for being on the show, but it was locked until they were 18.

Yubo's Instagram, @getyubo

Link Preview

@getyubo

https://www.instagram.com/getyubo

, shows that Yubo created tote bags in 2015 to cater to the teen/adult crowd. In 2019 Crysti posted on Instagram and Facebook

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Facebook

https://www.facebook.com/getyubo

, that Yubo would be selling off the remainder of its inventory at 50% off and shutting its doors for good.

According to Paul Pedrazzi's LinkedIn

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LinkedIn

https://www.linkedin.com/in/ppedrazzi

, in 2022 he works for Salesforce. He is also very active on Twitter at @ppedrazzi

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@ppedrazzi

https://x.com/ppedrazzi

. Paul's website is paulpedrazzi.com

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paulpedrazzi.com

https://paulpedrazzi.com

, where he offers $10k+ consulting services and has links to content he writes about product design and related concepts.


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