Fohawx Shark Tank Update

Fohawx Shark Tank Pitch

Jocelyn Fine and Kelly Dineen found that kids think of safety helmets as clunky and boring, resulting in fewer kids wearing helmets. Jocelyn and Kelly created velcro mohawk-like attachments to make wearing helmets cool. Their company is Fohawx.

In their first year, they have done $50k in revenue by selling in 80 specialty toy stores across the U.S. Each unit costs them $5, and they sell them for $19. Jocelyn and Kelly argue that they don't have much competition.

The sharks conclude that each store only sells $600 of product a year and will remove Fohawxs because they are not selling. They see Jocelyn and Kelly as determined to prove themselves right. In the exit interview, Kelly admitted that she considered Fohawx her fourth child and has only thought of it as perfect and was shocked and heartbroken to hear the sharks say differently.

Fohawx After Shark Tank