Shark Tank Update
Shark Tank Pitch
Cashmere Hair Shark Tank Update
Published:
3m
Beverly Hills, CA
| Name | Cashmere Hair |
|---|---|
| Main Presenters | Rachel Bernstein and Melissa Barone |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 12/19/2022 |
| Main Location | Beverly Hills, CA Loading Map |
| Order Shown in Episode | 3 |
| Final Deal | All Sharks went Out |
Cashmere Hair Shark Tank Pitch
Rachel Bernstein has been modeling for ten years, always has worn hair extensions, and even made her own early in her career. Melissa Barone is a hairstylist and hair, extension expert. Rachel and Melissa joined forces to create their line of premium hair extensions with their brand, Cashmere Hair.
Cashmere Hair has done $38k in sales in its first six months. Rachel and Melissa want to create instructional videos to advertise online. They also intend to do hair parties at hair salons.
The sharks find the product has too much competition, and it is too early to see a clear path to success. Kevin points out the inauthenticity of encouraging girls to mislead people with hair extensions. All sharks go out.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $45k for 15% of company | |
| Sharks | Out | Mark Cuban | Out |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Out | Daymond John | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Lori Greiner | Out |
Mark Cuban
Out
Daymond John
Out
Kevin O'Leary
Out
Lori Greiner
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
Cashmere Hair After Shark Tank
Melissa Barone did an interview with bizwomenrock.com http://bizwomenrock.com/melissa-barone-1-5-million-of-hair-extensions after Shark Tank in 2014. She said they spent nine months researching and testing before producing a finished product overseas. Melissa and Rachel utilized their social media as much as possible and used word of mouth through their beauty clientele and modeling reach. Melissa had long been a fan of Shark Tank, so when she started Cashmere Hair with Rachel, she emailed the show and planned to go to an open casting call a few weeks later. Instead, Melissa got a call the next day from Shark Tank and was able to get started on the next step of the application process.Link Preview
bizwomenrock.com
Despite not getting a deal, Melissa and Rachel benefited from the feedback and fine-tuned their marketing plan and website. Their improved website handled the rush of traffic on Shark Tank night. The girls wanted to build a lasting brand rather than having a single spike in sales. They expanded Cashmere Hair into beauty salons and created new products in the months following Shark Tank. Melissa values customer feedback and always attempts to listen and improve the product and overall customer experience over time. Cashmere Hair had projected sales of $1.5 million for 2014.
Melissa and Rachel had a relationship that complimented each other perfectly. Melissa takes care of product knowledge, manufacturing, and retail processes. Rachel is strong at designing, and she put together the website and handles photo shoots. Rachel and Melissa are not only great friends, but they also married into the same family because their husbands are brothers.
According to Rachel Bernstein's personal website sunsetblonde.wordpress.com https://sunsetblonde.wordpress.com/about https://www.instagram.com/sunsetblonde, she's originally from Chicago, Illinois but has lived in many places since. She started a makeup brush business called Sunset Blonde, which became a nickname for Rachel. When Cashmere Hair started, Rachel transitioned her focus entirely to Cashmere Hair. Rachel's husband, Andre, is from Norway, so they often travel there with their children. As of 2022, Rachel is active on her Instagram, @sunsetblonde Link Preview
sunsetblonde.wordpress.com , which has 101k followers.Link Preview
@sunsetblonde
As of 2022, it seems as though both Melissa and Rachel are heavily involved with Cashmere Hair and it seems to be thriving. It's Instagram, @cashmere_hair https://www.instagram.com/cashmere_hair https://cashmerehairextensions.com, has 91k followers and actively posts in 2022. Products can be purchased at their website, cashmerehairextensions.com Link Preview
@cashmere_hair .Link Preview
cashmerehairextensions.com
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