Shark Tank Pitch

Eyebloc Shark Tank Update

Published:

2m

Washington, DC

Eyebloc Shark Tank Update


Pitch Overview
NameEyebloc
Main PresentersCJ Isakow
Presenter Image
Eyebloc Entrepreneurs: CJ Isakow
Product Image
Eyebloc Product Image
Last Known in Business1/24/2023
Main Location

Washington, DC

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Order Shown in Episode3
Final DealAll Sharks went Out

Eyebloc Shark Tank Pitch

CJ Isakow believes Americans are being watched by hackers and governments through their laptop cameras. To counteract this CJ created a plastic cover to rest over a user's laptop camera called Eyebloc. Cj started Eyebloc two months ago and says it's got rapid growth.

So far, he has sold 45 units averaging one sale a day, resulting in $600 in sales. He sells unis for $10, not including shipping. CJ produced the initial units with a 3D printer but recently spent $5k on an aluminum mold to improve the product and reduce production costs. Of course, the Sharks bring up free alternatives, and all go out.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$50k for 10% of company
SharksOutLori GreinerOut
SharksOutRobert HerjavecOut
SharksOutDaymond JohnOut
SharksOutMark CubanOut
SharksOutKevin O'LearyOut

Mark Cuban
Mark Cuban

Mark Cuban

Out

Daymond John
Daymond John

Daymond John

Out

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Out

Lori Greiner
Lori Greiner

Lori Greiner

Out

Robert Herjavec
Robert Herjavec

Robert Herjavec

Out


Updates in Shark Tank Episodes

Update SeasonUpdate Episode
No Episode Updates

Eyebloc After Shark Tank

In 2022, CJ Isakow went on the The Patent Professor

Link Preview

The Patent Professor

https://podcasts.apple.com/us/podcast/20-webcam-cover-eyebloc-inventor-cj-isakow/id1645349891?i=1000579594903

podcast in 2022. CJ went to Wharton Business School and got an engineering degree from the University of Michigan. CJ emailed a friend who used to work on the show, and he was able to quickly get accepted and throw together the start of the company. While to us the result of the Sharks going out felt obvious, CJ did have hopes of a deal and was a little disappointed.

In the short period after airing on Shark Tank, Eyebloc did around $80k in sales. CJ did not continue with Eyebloc after the initial Shark Tank rush but instead focused on a different startup he was involved with built around buying cars online called Shift. Shift turned into a successful business and worked out very well for CJ, which can be seen in CJ's LinkedIn

Link Preview

LinkedIn

https://www.linkedin.com/in/craigisakow

.

CJ went on to work at Airbnb, but the idea of a webcam cover remained with him. CJ had come across a product called Spy Shutter, which was a magnetized camera blocker. CJ was impressed enough to purchase the patent from his friend in 2018. In 2019 CJ got $250k in sales through Amazon and Walmart's online store. In 2020, CJ was able to license Eyebloc to kensington.com

Link Preview

kensington.com

https://www.kensington.com/news/news-press-center/2020-news-press-center/eyebloc-partners-with-kensington-to-bring-professional-grade-webcam-covers

.

As of 2023 the website is eyebloc.com

Link Preview

eyebloc.com

https://eyebloc.com

, and they sell camera covers for the latest Macbook computers. In 2020, CJ co-founded a company called Moonshot brands (moonshotbrands.com

Link Preview

moonshotbrands.com

https://www.moonshotbrands.com

), which buys eCommerce businesses and attempts to improve them.


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