Alaska Glacial Mud Co Shark Tank Update

Alaska Glacial Mud Co Shark Tank Pitch

Lauren Padawer lives in Alaska, where she found her feet sinking into buttery mud on a hiking trip on the Copper River. Lauren identified the mud to be an ideal consistency to use as a skin product. Lauren captures the mud and processes it into a clean, consistent product under the brand Alaska Glacial Mud Co. The mud is supposed to absorb toxins and remove dead skin cells.

Lauren fishes alone three months out of the year as a commercial salmon fisherman, bringing in $100k in annual revenue. Lauren has put $50k into Alaska Glacial Mud Co. This year's sales are $36k through wholesaling through spas. Lauren finds the spa market extremely difficult to break into.

The sharks agree that the demand for the product does not justify the amount of money and effort required to break into mass markets and educate consumers about the product and its story. All sharks go out.

Alaska Glacial Mud Co After Shark Tank

According to adn.com

According to a 2019 article at mybrandjourney.com

Lauren expanded into more product offerings over the years. In 2019, Lauren renamed Alaska Glacial Mud Co to Alaska Glacial Essentials. 2020 led to a hit in sales from tourists visiting Alaska. As of 2023 the business appears to be alive and well.

Lauren has a small marketing budget so she is happy about their efforts in having a beautiful and functional website, alaskaglacial.com