Published:
3m
Provo, UT
| Name | Freshly Picked |
|---|---|
| Main Presenters | Susan Petersen |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 1/27/2023 |
| Main Location | Provo, UT Loading Map |
| Order Shown in Episode | 4 |
| Final Deal | Offer made from sharks |
Susan Petersen couldn't find the shoes she wanted for her babies, so she created them with her company, Freshly Picked. Freshly Picked makes moccasin shoes for babies, which promote balance as the babies learn to walk.
Susan was poor, so she took scrapped window frames from her brother's window repair business and turned them in for scrap metal over the summer, which gave her enough money to buy the leather to make her first moccasins. Susan taught herself to sew and makes the shoes herself. Two years ago, she hired a local girl to help her sew and now has a manufacturer in California that helps produce them.
This year's sales were $500k with a $120k profit, all through Freshly Picked's website. Furthermore, many customers become repeat customers. Susan believes with her social media alone, she will do between $2 million and $3 million in sales. Susan wants to use the money to get manufacturing done over seas, enter the retail space, and build a big company.
Mark loved Susan's hustle but didn't want to be in the baby shoe business. Robert and Lori joined Mark in going out. Kevin proposed a royalty offer with Daymond, but Daymond made his own offer and ultimate deal with Susan.
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $150k for 10% of company | |
| Sharks | Out | Mark Cuban | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Lori Greiner | Out |
| Sharks | Deal Never Closed | Daymond John | $150k for 25% of company |
| Company | Offered | Daymond John | $150k for 20% of company |
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
Susan went on the The Thinking Project https://podcasts.apple.com/us/podcast/220-susan-petersen-freshly-picked-how-to-make-your/id1513609301?i=1000565976214Link Preview
Susan Petersen went on the Smart Passive Income https://podcasts.apple.com/us/podcast/susan-petersen-from-freshly-picked-on-selling-moccasins/id383084001?i=1000366381584Link Preview
In 2015 they had a over 500k followers on their Instagram, @freshlypicked https://www.instagram.com/freshlypicked https://www.facebook.com/freshlypicked https://freshlypicked.comLink Preview
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In 2017 Susan launched a Kickstarter https://www.kickstarter.com/projects/freshlypicked/the-diaper-bag https://www.konaequity.com/company/freshly-picked-inc-4391662056Link Preview
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In 2023 Susan posted on her Instagram, @susan.m.petersen https://www.instagram.com/susan.m.petersen https://podcasts.apple.com/us/podcast/started-from-the-bottom/id1652117808Link Preview
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