Shark Tank Pitch

Freshly Picked Shark Tank Update

Published:

3m

Provo, UT

Freshly Picked Shark Tank Update


Pitch Overview
NameFreshly Picked
Main PresentersSusan Petersen
Presenter Image
Freshly Picked Entrepreneurs: Susan Petersen
Product Image
Freshly Picked Product Image
Last Known in Business1/27/2023
Main Location

Provo, UT

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Order Shown in Episode4
Final DealOffer made from sharks

Freshly Picked Shark Tank Pitch

Susan Petersen couldn't find the shoes she wanted for her babies, so she created them with her company, Freshly Picked. Freshly Picked makes moccasin shoes for babies, which promote balance as the babies learn to walk.

Susan was poor, so she took scrapped window frames from her brother's window repair business and turned them in for scrap metal over the summer, which gave her enough money to buy the leather to make her first moccasins. Susan taught herself to sew and makes the shoes herself. Two years ago, she hired a local girl to help her sew and now has a manufacturer in California that helps produce them.

This year's sales were $500k with a $120k profit, all through Freshly Picked's website. Furthermore, many customers become repeat customers. Susan believes with her social media alone, she will do between $2 million and $3 million in sales. Susan wants to use the money to get manufacturing done over seas, enter the retail space, and build a big company.

Mark loved Susan's hustle but didn't want to be in the baby shoe business. Robert and Lori joined Mark in going out. Kevin proposed a royalty offer with Daymond, but Daymond made his own offer and ultimate deal with Susan.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$150k for 10% of company
SharksOutMark CubanOut
SharksOutRobert HerjavecOut
SharksOutLori GreinerOut
SharksDeal Never ClosedDaymond John$150k for 25% of company
CompanyOfferedDaymond John$150k for 20% of company

Mark Cuban
Mark Cuban

Mark Cuban

Out

Daymond John
Daymond John

Daymond John

Offered

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Lori Greiner
Lori Greiner

Lori Greiner

Out

Robert Herjavec
Robert Herjavec

Robert Herjavec

Out


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Freshly Picked After Shark Tank

Susan went on the The Thinking Project

Link Preview

The Thinking Project

https://podcasts.apple.com/us/podcast/220-susan-petersen-freshly-picked-how-to-make-your/id1513609301?i=1000565976214

in 2022. Susan said she didn't go to college but had the competitive drive to make money, such as finding ways to increase her tips while waitressing. Susan then created an Etsy store because she saw potential.

Susan Petersen went on the Smart Passive Income

Link Preview

Smart Passive Income

https://podcasts.apple.com/us/podcast/susan-petersen-from-freshly-picked-on-selling-moccasins/id383084001?i=1000366381584

podcast in 2015. Susan made quilts, wallets, bags, moccasins, and more, but the moccasins were the biggest hit. Susan was persistent in applying for and following up with Shark Tank until she got accepted. Susan was happy with the edit but revealed the deal with Daymond fell through, which Susan and Daymond mutually agreed was best.

In 2015 they had a over 500k followers on their Instagram, @freshlypicked

Link Preview

@freshlypicked

https://www.instagram.com/freshlypicked

. As of 2023, their Instagram has 895k followers and is very active. They are also active on Facebook

Link Preview

Facebook

https://www.facebook.com/freshlypicked

Freshly Picked's website is freshlypicked.com

Link Preview

freshlypicked.com

https://freshlypicked.com

and as of 2023, sells a variety of baby products.

In 2017 Susan launched a Kickstarter

Link Preview

Kickstarter

https://www.kickstarter.com/projects/freshlypicked/the-diaper-bag

campaign to expand the product line to diaper bags and was able to get $465k in preorders. According to konaequity.com

Link Preview

konaequity.com

https://www.konaequity.com/company/freshly-picked-inc-4391662056

, Freshly Picked did $14 million in revenue in 2021 and has 72 employees.

In 2023 Susan posted on her Instagram, @susan.m.petersen

Link Preview

@susan.m.petersen

https://www.instagram.com/susan.m.petersen

, that after 13 years as CEO, she was transitioning to Chairwomen. In 2022 Susan started a podcast, Started From The Bottom

Link Preview

Started From The Bottom

https://podcasts.apple.com/us/podcast/started-from-the-bottom/id1652117808

, which she is consistently posting on in 2023. She also mentors and networks with other entrepreneurs.


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