Shark Tank Update
Shark Tank Pitch
Define Bottle Shark Tank Update
Published:
3m
Virginia Beach, VA
| Name | Define Bottle |
|---|---|
| Main Presenters | Carter Kostler |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 1/1/2017 |
| Main Location | Virginia Beach, VA Loading Map |
| Order Shown in Episode | 1 |
| Final Deal | All Sharks went Out |
Define Bottle Shark Tank Pitch
Carter Kostler saw that the amount of soda his mom and Americans were consuming was high, so he created a water bottle to make drinking water more enticing. Define Bottle has a compartment to add fruit, which infuses flavor into the water for a fresh, healthy taste.
Carter created Define Bottle when he was 13, and he is now 15. Carter made fruit-infused water recipe websites, which get 2k hits a day. Carter intends to promote Define Bottle on those sites.
Carter has put $300k into Define Bottle, funded by his parents taking out a mortgage on their house. Define Bottle has $85k worth of tooling, $150k worth of inventory, $65k in sales since May (presumable a few months), and projected sales of $200k this year and $400k next year. 50% of sales have been online, and 50% have been through wholesale accounts such as Whole Foods and a Canadian retailer, DavidsTea.
The sharks are concerned about the competition and find it risky to get involved in a high-stress business that Connor's family will depend on to repay their debt. Robert offers for 40% equity, but it's more than Connor is willing to accept. All sharks go out.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $100k for 20% of company | |
| Sharks | Out | Lori Greiner | Out |
| Sharks | Out | Barbara Corcoran | Out |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Offered | Robert Herjavec | $100k for 40% of company |
| Company | Offered | Robert Herjavec | $100k for 30% of company |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Mark Cuban | Out |
Mark Cuban
Out
Barbara Corcoran
Out
Kevin O'Leary
Out
Lori Greiner
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
Define Bottle After Shark Tank
In 2012, Define Bottle raised $5k of a $3k goal on Indiegogo https://www.indiegogo.com/projects/define-bottle-an-eco-chic-fruit-infused-water-bottle# https://youtu.be/n18FM4YBRnc. Define Bottle has a video on their YouTube Link Preview
Indiegogo from 2012 indicating intent to launch a Kickstarter campaign, but I cannot find evidence of it occurring.Link Preview
YouTube
According to Carter's LinkedIn https://www.linkedin.com/in/carterkostler, Define Bottle received several awards at entrepreneurship competitions and was noticed by Bill Clinton, which led to Shark Tank reaching out to Carter. In 2014 Define Bottle reached $1.4 million in sales.Link Preview
LinkedIn
In 2015 Carter Kostler and Define Bottle were featured in season 1, episode 1 of Beyond The Tank. While Carter was initially disappointed, he pushed through and got out selling again. In one year, he did $2 million in revenue, followed by a year of $2.5 million in revenue. Define Bottle got into Dick's Sporting Goods and Target. Carter also worked on a deal to design a collection of bottles with Carry Underwood. Carter was happy to announce that he fully repaid his parents.
Carter did an interview on YouTube https://youtu.be/wUSbsO8ORtE in 2017. Carter was in his freshman year of high school when Shark Tank aired, and the stress of running a business and going to school led him to choose homeschooling, which he said made things better. Roughly a year after Shark Tank, Carter flew out to Target's headquarters in Minnesota and did a deal with them. In the interview in 2017, Carter said he had recently seen the Define Bottle on the "garbage bin" bottom shelf of an aisle at Target, and it was on its way to going out of business.Link Preview
YouTube
Carter felt lost in finding his purpose after Define Bottle faded away, and college was not appealing to him, so he joined the Marine Corps, which Define Bottle Tweeted https://x.com/definebottle/status/748600052738834432?s=20&t=zF2ptfjzMtW7Vuq0bceIbA about in 2016. As of 2017, Carter saw himself being involved with some entrepreneurial ventures in the future.Link Preview
Tweeted
The Define Bottle Twitter, @definebottle https://x.com/definebottle https://x.com/definebottle/status/853991316518313984?s=20&t=u4mqHaSWgVJgLiksuYIsnA, posted in a 2017 Tweet Link Preview
@definebottle that they were launching a new product, the Mason Infuser, which is a concept similar to the Define Bottle except in a mason jar. Both the Define Bottle and Mason Infuser websites were taken down in 2018.Link Preview
Tweet
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