Rugged maniac Shark Tank Update

Rugged maniac Shark Tank Pitch

Bradford Scudder and Rob Dickens created Rugged Mania, a 5-kilometer obstacle course race. The obstacles include crawling through mud, going down huge water slides, and jumping over fire. The course encourages people of all fitness levels to participate. Rugged Mania takes about an hour to complete, and they sell alcohol to have a party following the race.

Some competitors run similar courses but target a more hardcore audience. Rugged maniac operates in 20 cities across the country. Sales last year were $4.2 million with a $1 million profit. Next year they project $6.5 million in revenue with $2.2 million in profit.

Rob and Bradford put their $1 million profit into creating a running with the bulls event in the US, where they were pleased only to have a few concussions and broken bones come out of the event. The first bull event did $280k in sales. Rob and Bradford offer $3 million for 10% to include the bull business.

The sharks feel uneasy about getting into business with Rob and Bradford after revealing late in the pitch that they had the bull business. Robert makes an offer and ultimately joins Kevin while Mark watches on the sidelines. Rob and Bradford have their eye on Mark, eventually negotiating a deal for both companies. Mark shook his head at the initial ask and called the bull business stupid but eventually came around.

Rugged maniac After Shark Tank