Shark Tank Update
Shark Tank Pitch
Angellift Shark Tank Update
Published:
2m
San Diego, CA
| Name | Angellift |
|---|---|
| Main Presenters | Aaron Bruce |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 5/2/2014 |
| Main Location | San Diego, CA Loading Map |
| Order Shown in Episode | 2 |
| Final Deal | Deal was made on the show with sharks Lori Greiner for $500k for 15% of company soley to be used to fund QVC purchase orders, but it fell through after the show. |
Angellift Shark Tank Pitch
Aaron Bruce believes he has created one of our generation's best anti-aging tools. Angellift is a piece of plastic that one places in his/her mouth for a short period when convenient, and it somehow causes the skin to appear less wrinkled after being taken out. They had a third-party test done to affirm their claims. Aaron demonstrates the product with his wife, Kelly.
30% of Angellift customers are men. Aaron took a prototype version of Angellift to a small live shopping channel as a test and did $3 million in sales with a $1.2 million profit. They later turned down the opportunity to be on QVC and are withholding from selling more so Aaron can improve the product.
Barbara believes educating the consumer about the product will be expensive. All of the sharks are weary of Aaron's business choices and believe he is withholding part of the story. Mark calls Aaron a gold digger, which Aaron gladly certifies as accurate. Lori makes an offer contingent on the proper clinical trials, the patent going through, the correct sales numbers, and that the investment goes solely to funding QVC purchase orders, which Aaron accepts.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $500k for 10% of company | |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Barbara Corcoran | Out |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Out | Mark Cuban | Out |
| Sharks | Offered | Lori Greiner | $500k for 25% of company and proof of $3 million sales and clinical trials |
| Company | Offered | Lori Greiner | $500k for 15% of company and proof of $3 million sales and clinical trials |
| Sharks | Deal Never Closed | Lori Greiner | $500k for 15% of company soley to be used to fund QVC purchase orders |
Barbara Corcoran
Out
Mark Cuban
Out
Kevin O'Leary
Out
Lori Greiner
Deal Never Closed
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
Angellift After Shark Tank
According to Aaron Bruce's LinkedIn https://www.linkedin.com/in/caaronbruce, he left AngelLift in 2014 before it even aired on Shark Tank. As of 2023, Aaron works on two startups he founded, one based around product reviews and the other on influencer advertising.Link Preview
LinkedIn
There is not much information I could find on AngelList or Aaron. The AngelList blog https://angellift.com/blogs/news/episode-524-the-record-breaker https://angellift.com https://x.com/angellift wrote an article in 2016 that sales were stronger than ever, and they planned to sell new products in 2017. Their website is angellift.com Link Preview
blog and still sells products in 2023. AngelLift posted on its Twitter, @angellift Link Preview
angellift.com , in 2014 and faded off since then but posted about one of Aaron's newer startups in 2018.Link Preview
@angellift
I suspect the sharks were correct that there was something more to the story, and Aaron knew that and sold the business to someone before the show aired. If I find more details on this, I'll update this.
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