Shark Tank Update
Shark Tank Pitch
Bon Affair Shark Tank Update
Published:
4m
Solana Beach, CA
| Name | Bon Affair |
|---|---|
| Main Presenters | Jayla Siciliano |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 1/1/2016 |
| Main Location | Solana Beach, CA Loading Map |
| Order Shown in Episode | 2 |
| Final Deal | Deal was made on the show with sharks Mark Cuban for $150k for 35% of company. |
Bon Affair Shark Tank Pitch
Jayla Siciliano enjoyed drinking wine, but her previous job required many business trips that involved heavy wining and dining. Jayla enjoyed some wine but didn't like the extra calories or feeling groggy in the morning. Jayla began mixing soda water with her wine and decided it was worth building a company around called Bon Affair. Bon Affair is a premium wine spritzer with California wine, purified sparking water, and electrolytes.
Jayla was a designer in footwear and bags for seven years. Jayla has quit her job, cashed out her retirement savings, and ran up credit card debt to start Bon Affair and needs an investment from the Sharks to continue. She has put $30k into Bon Affair and got $450k from two investors at a $2.6 million valuation. Jayla handles everything from store deliveries to managing the website and is having trouble competing with large alcohol companies.
The first production run of Bon Affair resulted in a loss of 90% of inventory worth $100k due to leaky caps. The original investors put in an additional $150k each, pushing their combined total investment to $700k. Bon Affair is currently in ten Whole Foods and a few other retailers in California, which is the only state they are cleared to sell in thus far. Sales have been $11k in their first six weeks. Jayla hopes that the brand gets acquired by a large beverage company.
The sharks are impressed by Jayla's ability to raise money but sense she knows Bon Affair is on a quick path to failure, and it scares them out one by one. Mark admits he knows nothing about wine but is feeling generous and decides to give Jayla exactly what she asked for because his wife will love it, and he thinks there is a chance Bon Affair succeeds.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $150k for 35% of company | |
| Sharks | Out | Daymond John | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Out | Barbara Corcoran | Out |
| Sharks | Deal | Mark Cuban | $150k for 35% of company |
Mark Cuban
Made Deal
Daymond John
Out
Kevin O'Leary
Out
Barbara Corcoran
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
Bon Affair After Shark Tank
Jayla Siciliano did an interview with Shark Tank Blog https://www.sharktankblog.com/bon-affair-preview-interview in 2014 before airing on Shark Tank. Jayla said once she got approved to pitch on Shark Tank, the investors agreed to put more money in. After filming Jayla built up Bon Affair's inventory and got it approved to sell in 43 states.Link Preview
Shark Tank Blog
In season 1, episode 5 of Beyond The Tank, we got an update that Bon Affair did $500k in total sales while still making a loss. Jayla Siciliano is worried about being able to repay her investors, who have put in $900k. Mark gives Jayla the greenlight to pursue a deal with a distributer who would get paid in equity based on performance.
In 2015, Jayla spoke on pinnacleglobalnetwork.com https://pinnacleglobalnetwork.com/episode-24-shark-tank-jayla-siciliano. She said there were times early on that she misspent, such as some marketing things, employees, and getting an office space. She said Mark Cuban's team has been helpful, and she was reinvesting any sales back into the business. Bon Affair is getting into "giving back."Link Preview
pinnacleglobalnetwork.com
Jayla went on the Success Unfiltered https://podcasts.apple.com/us/podcast/jayla-siciliano-tells-us-why-you-should-take-emotion/id1271423584?i=1000391539162 podcast in 2017. Jayla struggled to find a bottler before Bon Affair had any sales. Finally, Jayla got a bottler in Michigan to agree to do bottling for her, but the bottler went out of business six months later. Julia pushed so hard to get into retail, and the few yesses she got resulted in a loss, so Jayla pulled Bon Affair out of retail and sold directly to consumers. In 2016, Julia's current investors were unwilling to invest any more money.Link Preview
Success Unfiltered
Julia wrote about her journey at teachable.com https://the-product-hub.teachable.com/p/about. Jayla traveled the world while working for Diesel and Burton and found it fun early on, but after 11 years, she was ready to start her own business. Jayla went back to school to learn about business and entrepreneurship and had a few part-time employees early but was forced to let them go. Jayla raised over $1 million in the process. Still, she found it much harder to succeed than anticipated and regretted putting so much of her life into it without even taking a paycheck. Jayla had a kid around 2016.Link Preview
teachable.com
The website, bonaffair.com, went down in 2016, and its Twitter, @bonaffair https://x.com/bonaffair https://www.instagram.com/bonaffair https://www.linkedin.com/in/jaylasiciliano and Instagram, @bonaffair Link Preview
@bonaffair , last posted soon after, as of 2023. According to Jayla Siciliano's LinkedIn Link Preview
@bonaffair Bon Affair ended in 2016, and Jayla moved into a sales and marketing job. She also launched a course on how to raise money from investors. As of 2023, Jayla runs a short-term rental real estate company.Link Preview
LinkedIn
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