Shark Tank Pitch

Baker's Edge Shark Tank Update

Published:

2m

Carmel, IN

Baker's Edge Shark Tank Update


Pitch Overview
NameBaker's Edge
Main PresentersEmily Griffin and Matt Griffin
Presenter Image
Baker's Edge Entrepreneurs: Emily Griffin and Matt Griffin
Product Image
Baker's Edge Product Image
Last Known in Business2/16/2023
Main Location

Carmel, IN

Loading Map

Order Shown in Episode1
Final DealAll Sharks went Out

Baker's Edge Shark Tank Pitch

Emily Griffin is a pastry chef, and with her husband, Matt Griffin, found success with their baking pan, allowing every brownie to be an edge piece. They are seeking to expand their product line to build a well-rounded business.

Baker's Edge has done $5.8 million in sales since starting in 2006. At its peak, sales were $1.7 million annually. In 2012, sales were $256k. Their next product is a muffin pan.

The sharks see Baker's Edge as a declining business and are not optimistic about Emily and Matt's hope of selling muffin pans that are not much different than what exists on the market.


Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$400k for 20% of company
SharksOutMark CubanOut
SharksOutRobert HerjavecOut
SharksOutKevin O'LearyOut
SharksOutLori GreinerOut
SharksOutBarbara CorcoranOut

Mark Cuban
Mark Cuban

Mark Cuban

Out

Barbara Corcoran
Barbara Corcoran

Barbara Corcoran

Out

Kevin O'Leary
Kevin O'Leary

Kevin O'Leary

Out

Lori Greiner
Lori Greiner

Lori Greiner

Out

Robert Herjavec
Robert Herjavec

Robert Herjavec

Out


Updates in Shark Tank Episodes

Update SeasonUpdate Episode
No Episode Updates

Baker's Edge After Shark Tank

According to bakersedge.com

Link Preview

bakersedge.com

https://bakersedge.com/pages/aboutus

, Matt Griffin had recently graduated from college when he heard about a middle schooler making millions off a bacon kitchen item featured on Oprah. Matt believed he could do that and soon came up with the all-edge brownie pan in 1998. In 2002 he and Emily Griffin cleaned out their savings and produced the pan in 2005. Emily attended culinary school and gave birth to their first son. They failed to raise money despite trying, but won $25k from an idea competition.

In 2022 Baker's Edge was acquired by Sorfeo. The brownie pans went out of stock in 2022, but as of 2023, they posted that they were back in stock. According to digitaljournal.com

Link Preview

digitaljournal.com

https://www.digitaljournal.com/pr/sorfeo-acquires-shark-tank-alum-bakers-edge-bringing-its-portfolio-to-a-dozen-brands

, Mark Cuban is a part owner of Sorfeo.

Baker's Edge's website is bakersedge.com

Link Preview

bakersedge.com

https://bakersedge.com

. They are active on their Facebook

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Facebook

https://www.facebook.com/edgebrownie

, Twitter, @Bakers_Edge

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@Bakers_Edge

https://x.com/Bakers_Edge

, and Instagram, @bakers_edge

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@bakers_edge

https://www.instagram.com/bakers_edge

, as of 2023. I couldn't find what Matt and Emily are up to in 2023.


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