Shark Tank Pitch
Foot Fairy Shark Tank Update
Published:
2m
Beverly Hills, CA
| Name | Foot Fairy |
|---|---|
| Main Presenters | Sylvie Shapiro and Nicole Brooks |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 5/16/2014 |
| Main Location | Beverly Hills, CA Loading Map |
| Order Shown in Episode | 2 |
| Final Deal | Deal was made on the show with sharks Mark Cuban for $100k for 40% of company contingent app works as they say, but it fell through after the show. |
Foot Fairy Shark Tank Pitch
Sylvie Shapiro is a pediatrist who sees foot issues caused by parents guessing their kids' shoe sizes. Nicole Brooks found it nightmarish to take her rambunxious kids to the shoe store to size up their feet for new shoes. Together they hired a technology team to build an iPad app called Foot Fairy to measure foot size in the comfort of their own home.
Foot Fairy is a free app that makes an 8-18% affiliate income by referring its users to the Zappos shoe store website. They have $13k in downloads in its first three weeks, however, they were unable to cash in on their click-through traffic to Zappos due to a glitch, but have fixed the issue. They want to use the investment to build their backend infrastructure, including storing user emails.
The sharks see Sylvie and Nicole as wildly enthusiastic about the product but worry the prominent players could easily knock off the app if it is successful.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $75k for 15% of company | |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Out | Lori Greiner | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Barbara Corcoran | Out |
| Sharks | Deal Never Closed | Mark Cuban | $100k for 40% of company contingent app works as they say |
Mark Cuban
Deal Never Closed
Barbara Corcoran
Out
Kevin O'Leary
Out
Lori Greiner
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
Foot Fairy After Shark Tank
According to Foot Fairy's 2014 website, Sylvie Shapiro was a pediatrist and had founded a couple of other shoe-related websites, such as planetflops.com , which is very dated as of 2023, and drshoemom.com, which is no longer active. Nicole was a licensed marriage and family therapist. Nicole and Sylvie were friends who came up with the idea for Foot Fairy together.
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planetflops.com
https://www.planetflops.com/
Foot Fairy's website in 2014 indicated intentions of building an android version of the app. It appears as though the deal with Mark never closed. The website went down in 2016, though it appears no updates were made since 2014, which was the last time they posted on Facebook and they last posted on their Twitter, @FootFairyApp , in 2012.
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Facebook
https://www.facebook.com/FootFairyApp
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@FootFairyApp
https://x.com/FootFairyApp
According to Nicole Brooks' Instagram, @nicolebrooksofficial , in 2023 she is a therapist and co-founded a beauty brand targeting teenage boys with acne. I could not find what Sylvie Shapiro has been up to since 2014 beyond her LinkedIn , which appears out of date as of 2023.
Link Preview
@nicolebrooksofficial
https://www.instagram.com/nicolebrooksofficial
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