Shark Tank Update
Shark Tank Pitch
ten-thirty-one-productions Shark Tank Update
Published:
3m
Los Angeles, CA
| Name | ten-thirty-one-productions |
|---|---|
| Main Presenters | Melissa Carbone |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 1/1/2018 |
| Main Location | Los Angeles, CA Loading Map |
| Order Shown in Episode | 3 |
| Final Deal | Deal was made on the show with sharks Mark Cuban for $2 million for 20% of company. |
ten-thirty-one-productions Shark Tank Pitch
Melissa Carbone created TenThirtyOne Productions, which creates live attractions in the horror space. Melissa has a background in radio from working at a radio station called Clear Channel, which she uses to advertise.
TenThirtyOne runs a haunted hayride in Los Angeles, which generates $1.8 million in revenue each year in October with a $600k profit from the 100k customers it served last year. Melissa plans to expand to New York and other cities. She also plans to introduce The Great Horror Campout to expand from being a seasonal company to covering summertime.
The $2 million for 10% is a high ask, and many sharks are not keen on the valuation. Daymond was on his way out when everybody egged him on to make an offer at whatever insane valuation he had in mind. Melissa is there to make a deal and makes a counteroffer halving her valuation, and Mark catches everyone off guard when he says he's willing to do that deal, and Melissa accepts.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $2 million for 10% of company | |
| Sharks | Out | Kevin O'Leary | Out |
| Sharks | Out | Robert Herjavec | Out |
| Sharks | Out | Lori Greiner | Out |
| Sharks | Offered | Daymond John | $2 million for 40% of company |
| Company | Deal | Mark Cuban | $2 million for 20% of company |
Mark Cuban
Made Deal
Daymond John
Offered
Kevin O'Leary
Out
Lori Greiner
Out
Robert Herjavec
Out
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
ten-thirty-one-productions After Shark Tank
According to an interview on medium.com https://medium.com/authority-magazine/melissa-carbone-of-ten-thirty-one-productions-5-things-i-wish-someone-told-me-before-i-started-my-f1728d65ff54, Melissa Carbone has always been a workhorse who enjoyed taking the uncommon path since her childhood in Connecticut. It was familiar to Melissa to see haunted houses on every corner during October in Connecticut. Melissa's work ethic led her to move to Los Angeles for a job.Link Preview
medium.com
In a 2018 interview with crypticrock.com https://crypticrock.com/interview-melissa-carbone, Melissa Carbone said that she and her partner, Alyson Richards, were creating larger yard displays for Holloween each year to the point people traveled to their house to look at the decorations. When Melissa and Alyson looked at the numbers, they knew there was business potential. Melissa quit her safe, comfortable job to capitalize on that gap in the market of haunted experiences with Ten Thirty One Productions.Link Preview
crypticrock.com
Shark Tank production initially reached out to Melissa, who was uninterested and didn't know much about the show. She eventually decided to go on the show and closed the largest deal in Shark Tank history with Mark Cuban. Melissa was also concurrently getting divorced from Alyson, which complicated things slightly, but they were still both instrumental in the business and continued to work together.
In season 6, episode 5, Melissa gave an update that they projected $4 million in sales in 2015. Melissa expanded their Haunted Hayride to New York City, opened the Great Horror Campout, Ghost Ship: a haunted megayacht that sails on the water, and Great Horror Movie Night.
Melissa has a passion for a range of philanthropic efforts. As of 2021, Melissa recently finished writing a book, "Ready Fire Aim", finished the ninth LA Haunted Hay Ride, and collaborated on a new film project, which looking at posts from Melissa's Instagram, @melcarbs https://www.instagram.com/melcarbs, in 2022 is a movie called Holloween Ends.Link Preview
@melcarbs
In 2016 a girl sued Ten Thirty One Productions, claiming a fog machine fell on her in New York City's Randall's Island Haunted Hayride according to tmz.com https://www.tmz.com/2018/02/12/mark-cuban-shark-tank-co-sued-horrifying-injury. That likely was a bigger headline than the reality of the situation. Melissa and Alyson sold Ten Thirty One Productions to Thirteenth Floor Entertainment Group in 2018. Melissa remained involved with the production.Link Preview
tmz.com
Melissa thought it would be a fun escape to tailgate and attend a country music festival. On second thought realized it would be fun to also build a company behind it, so in 2018 she started Tailgate Fest.
According to Melissa Carbone's LinkedIn https://www.linkedin.com/in/melissa-carbone-62111022 https://losangeleshauntedhayride.com https://www.instagram.com/melcarbs, as of 2022 she works as the producer of Thirteenth Floor Entertainment Group for losangeleshauntedhayride.com Link Preview
LinkedIn . She also runs her country music festival, Tailgate Fest. In 2022, Melissa is active on her Instagram, @melcarbs Link Preview
losangeleshauntedhayride.com .Link Preview
@melcarbs
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