Shark Tank Update
Shark Tank Pitch
Better Life Shark Tank Update
Published:
3m
St. Louis, MO
| Name | Better Life |
|---|---|
| Main Presenters | Tim Barklage and Kevin Tibbs |
| Presenter Image | |
| Product Image | |
| Last Known in Business | 12/7/2022 |
| Main Location | St. Louis, MO Loading Map |
| Order Shown in Episode | 1 |
| Final Deal | All Sharks went Out |
Better Life Shark Tank Pitch
Tim Barklage and Kevin Tibbs had similar-age kids who put everything in their mouths. Kevin Tibbs is a formulation chemist, so he created a plant-based cleaning formula designed to be safe even if eaten. Kevin sprays Better Life's cleaner into his mouth to stand behind his claim. The brand name was Better Life.
Better Life has been in business for four years and last year did $2.1 million in sales with $115k profit through selling in retailers including Whole Foods.
John Paul DeJoria has a background in selling formulated products through his hair products, Paul Mitchell, and he is interested. All sharks at one point show interest. At one point, Mark Cuban proposes that Lori join him on a deal of $800k for 20% of the company, but Lori declines. After several offer variations, Tim and Kevin Tibbs accept an offer from Lori.
Offers
| Made By | Label | Sharks Part of Deal | Summary |
|---|---|---|---|
| Company | Offered | $400k for 7% of company | |
| Company | Offered | Lori Greiner | $400k for 17% of company |
| Sharks | Offered | Kevin O'Leary | $400k loan with 10% interest for 5% of company |
| Sharks | Offered | John Paul DeJoria, Lori Greiner | $400k for 20% of company |
| Sharks | Offered | Daymond John | $500k for 20% of company |
| Company | Offered | $500k for 10% of company | |
| Sharks | Offered | John Paul DeJoria, Lori Greiner | $400k for 17% of company |
| Sharks | Offered | Kevin O'Leary | $400k for 17% of company that drops to 7% once $400k paid back |
| Sharks | Deal Never Closed | Lori Greiner | $400k for 17% of company that drops to 7% once $400k paid back |
| Sharks | Offered | Daymond John, John Paul DeJoria | $500k for 20% of company |
| Company | Offered | Lori Greiner, Mark Cuban | $500k for 10% of company |
| Sharks | Out | Mark Cuban | Out |
Mark Cuban
Out
Daymond John
Offered
Kevin O'Leary
Offered
Lori Greiner
Offered
John Paul DeJoria
Offered
Updates in Shark Tank Episodes
| Update Season | Update Episode |
|---|---|
| No Episode Updates | |
Better Life After Shark Tank
According to a 2010 article by stlmag.com https://www.stlmag.com/design/Better-Life-Im-Living-It, Kevin Tibbs was twelve years old when he accidentally caused himself to be hospitalized when cleaning a bathtub with multiple chemical products that released dangerous fumes when mixed. That began Kevin's passion for chemistry.Link Preview
stlmag.com
Tim did the Small Biz Ahead podcast at thehartford.com https://sba.thehartford.com/media/podcasts/starting-your-own-business-shark-tank in 2016, where he said that Tim, Kevin, and Lori decided not to go through with the deal. Link Preview
thehartford.com
According to laduenews.com https://www.laduenews.com/home/clean-cleaning-better-life/article_ebe6e09e-1860-5860-bfcc-5e9379299c9a.html https://www.ksdk.com/article/news/local/local-pair-quit-jobs-to-start-multi-million-dollar-company/63-210817699, Better Life was flooded with thousands of orders on Shark Tank air night. Their family pitched in to help, and Better Life grew to 14 employees and an expanded its product offerings. According to a 2015 article by ksdk.com Link Preview
laduenews.com , Better Life did $100k in sales in its first year and $5 million in sales in 2014.Link Preview
ksdk.com
Tim did an interview in 2019 with xsellco.com https://www.xsellco.com/resources/better-life. Tim said they were able to prepare their e-commerce website for the launch and successfully handled the traffic. They make all Better Life products in the USA, and as it expanded its product line, it redesigned its packaging to make it obvious to viewers that all its products were from the same brand.Link Preview
xsellco.com
According to a 2018 article by truman.edu https://trumanreview.truman.edu/article/better-products-for-a-better-life, Kevin quit his job in 2008 and, by 2018, had a "multimillion-dollar enterprise" making nice profits. The money was nice, but it greatly pleased Kevin to know he was improving the lives of people, pets, and even frogs.Link Preview
truman.edu
According to pitchbook.com https://pitchbook.com/profiles/company/186531-31#overview https://www.bissell.com/blog/cleaning-blog/3-ways-to-make-earth-friendly-cleaning-part-of-your-routine.html https://www.cleanhappens.com, Better Life merged or was acquired by Bissell in 2019. In 2020 Bissell acknowledged welcoming Better Life products to their family at bissell.com Link Preview
pitchbook.com As of 2022 Better Life products can be purchased at their website, cleanhappens.com Link Preview
bissell.com .Link Preview
cleanhappens.com
According to Tim Barklage's LinkedIn https://www.linkedin.com/in/timbarklage https://www.linkedin.com/in/kevin-tibbs-422a054, he left Better Life in 2021. As of 2022, Tim appears to be doing consulting in sales and marketing. Kevin Tibbs also left Better Life in 2021 and as of 2022 works in Product Development for a medical company in St. Louis, Missouri according to his LinkedIn Link Preview
LinkedIn .Link Preview
LinkedIn
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