Sleeping Baby Shark Tank Update

Sleeping Baby Shark Tank Pitch

Brett Parker and Stephanie Parker appeared on Shark Tank Season 6, Episode 1, which aired on September 26, 2014, with zipadee zip baby swaddle suits.

Sleeping Baby is listed in the Children category. In plain terms, the business is described as zipadee zip baby swaddle suits.

Sleeping Baby asked the Sharks for $200,000 for 10%, implying a valuation of about $2 million.

On the show, Sleeping Baby made a listed deal with Daymond John for $200,000 for 20%.

If treated as straight equity, the listed deal works out to about $1 million implied valuation, down from the original $2 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Sleeping Baby After Shark Tank

The on-air Daymond John deal did not close, but Sleeping Baby kept operating, broadened from the original Zipadee-Zip into related sleepwear and baby accessories, and was reported at about $5 million in annual revenue by 2023 (Shark Tank Blog Sleeping Baby update

The retail footprint is still active: sleepingbaby.com redirects to Blooming Baby, where Zipadee-Zip remains part of the Sleeping Baby brand and is sold alongside baby and toddler products (SleepingBaby.com / Blooming Baby

Before Shark Tank, the business already had meaningful traction: Entrepreneur reported 25,000 Zipadee-Zips sold and more than $1 million in sales going into the pitch (Entrepreneur profile on Sleeping Baby

Sources

Sources used for this page: Shark Tank API pitches