Gameday Couture Shark Tank Update

Gameday Couture Shark Tank Pitch

Kurt Feddersen and Shawnna Feddersen appeared on Shark Tank Season 6, Episode 11, which aired on December 4, 2014, with fashionable sports fan apparel for game day.

Gameday Couture is listed in the Clothing Fashion category. In plain terms, the business is described as fashionable sports fan apparel for game day.

Gameday Couture asked the Sharks for $500,000 for 20%, implying a valuation of about $2.5 million.

On the show, Gameday Couture made a listed deal with Mark Cuban for $500,000 for 30%.

If treated as straight equity, the listed deal works out to about $1.7 million implied valuation, down from the original $2.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Gameday Couture After Shark Tank

Gameday Couture accepted an on-air Shark Tank deal for $500,000 for 30%. The on-air deal closed. Follow-up reporting lists the company as in business. (Gameday Couture Shark Tank Update

Gameday Couture reported sales of $1 million. In 2020, the company launched Social House, their own unlicensed clothing line, and Gameday Couture has an update segment in episode 728. (Gameday Couture Shark Tank Update

The official website for Gameday Couture is listed as www.shopthesoho.com. (Gameday Couture website

Sources

Sources used for this page: Shark Tank API pitches