The Red Dress Boutique Shark Tank Update

The Red Dress Boutique Shark Tank Pitch

Diana Harbour and Josh Harbour appeared on Shark Tank Season 6, Episode 5, which aired on October 17, 2014, with modern, affordable womens fashions.

The Red Dress Boutique is listed in the Clothing Fashion category. In plain terms, the business is described as modern, affordable womens fashions.

The Red Dress Boutique asked the Sharks for $600,000 for 5%, implying a valuation of about $12 million.

On the show, The Red Dress Boutique made a listed deal with Mark Cuban and Robert Herjavec for $1,200,000 for 20%.

If treated as straight equity, the listed deal works out to about $6 million implied valuation, down from the original $12 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

The Red Dress Boutique After Shark Tank

The Red Dress Boutique accepted an on-air Shark Tank deal for $1,200,000 for 20%. Follow-up reporting lists the company as still operating after its Shark Tank appearance. (Red Dress Boutique Shark Tank Update

Despite that, the company did one million dollars in sales in the six days following their air date. In an update segment in episode 702, Josh and Diana re-live the website dilemma and reveal they didn't go with a new site. (Red Dress Boutique Shark Tank Update

The official website for The Red Dress Boutique is listed as reddressboutique.com. (The Red Dress Boutique website

Sources

Sources used for this page: Shark Tank API pitches