BetterBack Shark Tank Update

BetterBack Shark Tank Pitch

Katherine Krug appeared on Shark Tank Season 7, Episode 20, which aired on February 25, 2016, with back brace helping people effortlessly maintain good posture.

BetterBack is listed in the Health SelfCare category. In plain terms, the business is described as back brace helping people effortlessly maintain good posture.

BetterBack asked the Sharks for $750,000 for 7.5%, implying a valuation of about $10 million.

On the show, BetterBack made a listed deal with Lori Greiner for $750,000 loan at 7% interest until paid back, then 8% equity.

If treated as straight equity, the listed deal works out to about $9.4 million implied valuation, down from the original $10 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

BetterBack After Shark Tank

BetterBack accepted an on-air Shark Tank deal for $750,000 loan at 7% interest until paid back, then 8% equity. The on-air deal did not close. Follow-up reporting lists the company as in business. (BetterBack Shark Tank Update

BetterBack reported annual revenue of $5 million as of April, 2024. (BetterBack Shark Tank Update

Better Back was sold out for a time on Amazon, but is available now at the old $59 price point, as well as through the website. (BetterBack Shark Tank Update

The coompany introduced new models in addition to the original. (BetterBack Shark Tank Update

The official website for BetterBack is listed as getbetterback.com. (BetterBack website

Sources

Sources used for this page: Shark Tank API pitches