IllumiBowl Shark Tank Update

IllumiBowl Shark Tank Pitch

Matt Alexander and Michael Kannely appeared on Shark Tank Season 7, Episode 21, which aired on March 10, 2016, with motion-activated toilet light .

IllumiBowl is listed in the Lifestyle Home category. In plain terms, the business is described as motion-activated toilet light .

IllumiBowl asked the Sharks for $100,000 for 15%, implying a valuation of about $666,666.667.

On the show, IllumiBowl made a listed deal with Kevin O'Leary for $100,000 for 25%.

If treated as straight equity, the listed deal works out to about $400,000 implied valuation, down from the original $666,666.667 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

IllumiBowl After Shark Tank

IllumiBowl accepted an on-air Shark Tank deal for $100,000 for 25%. The company was acquired in October, 2017. (IllumiBowl Shark Tank Update

IllumiBowl reported annual revenue of $1. (IllumiBowl Shark Tank Update

The next month the company did a Kickstarter for IllumiScrub, a lighted loofah. (IllumiBowl Shark Tank Update

They started by finding their way into smaller local stores and individual franchises like True Value, and are building toward getting shelf space in larger retailers. (IllumiBowl Shark Tank Update

Illumibowl gets an update segment in episode 802 of season 8. (IllumiBowl Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches