Sealed by Santa Shark Tank Update

Sealed by Santa Shark Tank Pitch

Sarah Blaines appeared on Shark Tank Season 8, Episode 11, which aired on December 8, 2016, with Customizable, personalized letters from Santa.

Sealed by Santa is listed in the Services category. In plain terms, the business is described as Customizable, personalized letters from Santa.

Sealed by Santa asked the Sharks for $150,000 for 20%, implying a valuation of about $750,000.

On the show, Sealed by Santa made a listed deal with Lori Greiner for $75,000 for 22.5% + $75,000 loan.

If treated as straight equity, the listed deal works out to about $333,333.333 implied valuation, down from the original $750,000 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Sealed by Santa After Shark Tank

Sealed by Santa accepted an on-air Shark Tank deal for $75,000 for 22.5% + $75,000 loan. The on-air deal closed. The company is still in business. (Sealed by Santa Shark Tank Update

Shark Tank did help Sarah get a lot of new customers and she now offers letters from both the Easter Bunny and Tooth Fairy. (Sealed by Santa Shark Tank Update

As of February, 2023, she's still in business and even offers a live video chat with Santa. (Sealed by Santa Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches