The Kooler Shark Tank Update

The Kooler Shark Tank Pitch

Stan Efferding appeared on Shark Tank Season 8, Episode 15, which aired on February 2, 2017, with Cooler within a cooler.

The Kooler is listed in the Fitness Outdoors category. In plain terms, the business is described as Cooler within a cooler.

The Kooler asked the Sharks for $50,000 for 15%, implying a valuation of about $333,333.333.

On the show, The Kooler made a listed deal with Daymond John for $50,000 for 33.3%.

If treated as straight equity, the listed deal works out to about $150,150.15 implied valuation, down from the original $333,333.333 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

The Kooler After Shark Tank

The Kooler accepted an on-air Shark Tank deal for $50,000 for 33.3%. The business is now listed as out of business, with the closure tied to June, 2021. (The Kooler Shark Tank Update

After appearing on Shark Tank, Stan joined Daymond on HSN and sold out all his inventory. (The Kooler Shark Tank Update

They tested in 100 Bed Bath and Beyond stores in Canada in July, 2018. (The Kooler Shark Tank Update

The company claims they are rolling out in 7000 Walgreens in the spring of 2019. (The Kooler Shark Tank Update

The product had some production issues that caused leakage and it has some bad reviews. (The Kooler Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches